36 Latest LinkedIn Statistics, Facts, And Trends

Whether or not you’re looking for a brand new job, trying to rent a brand new staff member, otherwise you simply wish to keep up-to-date on the newest information in your trade, LinkedIn is a good place to start out your search.

As the biggest skilled community on the earth, you’d be hard-pressed to search out somebody who hasn’t heard of it — however how a lot do you actually learn about it?

On this article, we’ll check out the newest LinkedIn statistics.

How many individuals use LinkedIn? Who makes use of LinkedIn? Why must you use this platform? We’re answering all these questions and extra.

Prepared? Let’s get began:

LinkedIn utilization statistics

LinkedIn is called a platform for professionals however there’s much more to find out about LinkedIn customers. On this part, we’ll cowl some LinkedIn statistics referring to utilization and demographics

1. LinkedIn has round 774+ million members worldwide

LinkedIn is an ever-growing platform and is changing into significantly in style with youthful generations of execs. In keeping with LinkedIn, there are over 700 million customers worldwide and this determine has been rising yr on yr for the reason that platform’s inception.

Supply: LinkedIn About Us

2. LinkedIn is utilized by professionals in 200 totally different nations worldwide

Though LinkedIn is comparatively in style in North and South America, it’s really utilized in 200 nations throughout the globe. The platform is utilized by members in enormous nations similar to India, to small nations together with Taiwan and Singapore. With the intention to cater to their huge person base, LinkedIn helps 24 totally different languages together with English, Russian, Japanese, and Tagalog.

Supply: LinkedIn About Us

3. 180 million individuals use LinkedIn within the USA

LinkedIn is most generally adopted within the USA. In keeping with official LinkedIn statistics, US residents make up 180 million of all LinkedIn customers. As a consequence of its recognition within the US, the vast majority of LinkedIn’s places of work are based mostly there, and so they have round 9 areas throughout the USA.

180 million people use LinkedIn in the USA

Supply: LinkedIn About Us

4. 76 million individuals use LinkedIn in India

After the US, India has the best variety of LinkedIn members. With a inhabitants of round 1.3 billion, and an economic system that’s been considered the quickest rising on the earth, India is a hub for professionals trying to community and develop their companies.

Supply: LinkedIn About Us

5. Over 56 million LinkedIn customers are based mostly in China

China makes up over 50 million LinkedIn customers. Regardless of the Chinese language authorities typically being strict in the case of the adoption of western social media shops, LinkedIn has risen to recognition within the nation. Members can use LinkedIn to community domestically and in addition make connections with their overseas counterparts.

Over 56 million LinkedIn users are based in China

Supply: LinkedIn About Us

6. Most LinkedIn customers are aged between 25 and 34

LinkedIn is extraordinarily in style with younger professionals ages between 25 and 34. In keeping with a survey carried out by Statista, 60% of LinkedIn customers fall inside this age vary. For job seekers which have simply left faculty and need to begin a brand new profession, LinkedIn is a vital platform for locating appropriate alternatives.

Most LinkedIn users are aged between 25 and 34

Supply: Statista1

7. 37% of 30-49 years olds use LinkedIn

Nonetheless, it’s not simply younger individuals which can be simply starting their careers that use LinkedIn. 37% of all 30-49-year-olds within the US additionally use LinkedIn. LinkedIn might be helpful for any age {of professional}, because it helps them to remain in contact with their very own staff, discover new alternatives and keep up-to-date with trade information.

Supply: Pew Analysis

8. 49% of LinkedIn customers earn $75,000+ per yr

Along with being in style with younger and middle-aged professionals, LinkedIn can also be the platform of selection for prime earners. In keeping with a social media utilization survey carried out by Pew Analysis, nearly half of all LinkedIn customers earn over $75,000 per yr. That is nice information for entrepreneurs wanting to make use of the platform to generate leads and gross sales.

Supply: Pew Analysis

9. 37% of millionaires are LinkedIn members

If you happen to’re eager to get your self on the super-rich checklist, signing as much as LinkedIn could possibly be the best way to start out. LinkedIn is the second hottest social media platform amongst the rich elite after Fb.

In keeping with Spectrem, 37% of the world’s millionaires have a LinkedIn profile. Maybe their digital networking on the platform helped them to succeed. There’s no technique to know this for certain, but it surely’s positively value giving it a strive! 

Supply: Spectrem

10. Half of all American faculty graduates use LinkedIn

In keeping with Pew Analysis, American faculty graduates make up a giant a part of LinkedIn’s general person base. Round 50% of US faculty graduates are LinkedIn members. With round 42% of Individuals holding a university diploma of some kind, you’ll be able to see why LinkedIn is such a well-liked social media platform in North America.

Supply: Pew Analysis Social Media 2018

11. Over 90% of Fortune 500 corporations use LinkedIn

When constructing an organization, having a very good LinkedIn presence is crucial. It will probably enable you to speak together with your staff, rent new staff and construct a very good model popularity on-line. Huge corporations perceive the potential of utilizing LinkedIn for enterprise, which is why LinkedIn is the most well-liked social media platform amongst 92% of Fortune 500 corporations.

Over 90% of Fortune 500 companies use LinkedIn

Supply: Statista2

12. LinkedIn is extra in style with males than females

In keeping with info printed by Statista, LinkedIn is extra in style amongst males than girls. Nonetheless, the platform is pretty in style with each sexes. 56.9% of LinkedIn members are male, whereas 47% of LinkedIn members are feminine.

LinkedIn is more popular with males than females

Supply: Statista3

LinkedIn jobs and recruitment statistics

LinkedIn is a good place to search out jobs, rent new workers, and headhunt for skilled professionals in your trade.

LinkedIn accounts have turn out to be considerably of a digital resume for professionals, and the roles board makes it straightforward for individuals to search out their good position. Listed here are some LinkedIn statistics referring to jobs and recruitment.

13. 40 million individuals use LinkedIn to seek for jobs each week

LinkedIn is a go-to for a lot of job hunters, and it’s turn out to be broadly generally known as a spot to search out stable profession alternatives. As we talked about above, LinkedIn is favored by Fortune 500 corporations, so in the case of job searching, LinkedIn has a very good popularity as a spot to search out high-quality leads. 

As such, the LinkedIn job search perform is extraordinarily in style and is utilized by round 40 million individuals per week.

Supply: LinkedIn About Us

14. 210 million jobs purposes are submitted month-to-month

LinkedIn additionally makes it extraordinarily straightforward for members to submit a job utility utilizing their platform. In lots of circumstances, customers don’t have to go away the positioning in an effort to full their purposes and apply for his or her chosen roles.

Utilizing LinkedIn streamlines the method, each for the candidates and the employers, so it’s no shock that the variety of month-to-month purposes submitted exceeds 200 million.

Supply: LinkedIn About Us

15. That’s round 81 job purposes are submitted each second

If 210 million purposes submitted every month didn’t appear to be rather a lot, it actually does whenever you break it down like this. Nearly 100 job purposes are fired off each second on LinkedIn, making it among the finest, and best platforms for professionals to search out work.

Supply: LinkedIn About Us

16. 4 persons are employed each minute on LinkedIn

Along with the hoarded of potential candidates, there are numerous job hunters discovering their dream jobs every day on LinkedIn. In keeping with LinkedIn statistics, roughly 4 persons are employed every minute on the platform. That’s equal to simply underneath 6000 individuals touchdown a brand new position every day. It’s this success fee and the fixed itemizing of recent jobs that make LinkedIn such a well-liked platform amongst job seekers.

Supply: LinkedIn About Us

17. Over 8M individuals have used the LinkedIn #opentowork photograph body

LinkedIn runs a spread of initiatives to facilitate corporations find the best staff to affix their staff. Considered one of these initiatives is the #opentowork photograph body. This characteristic permits people which can be actively in search of new alternatives to inform their community about this.

Utilizing the options provides a photograph body to their profile image that claims “open to work” that may be seen by individuals visiting that member’s profile. That is extraordinarily helpful to employers and staff, and as such it’s been used over 8M instances.

Supply: LinkedIn About Us

18. Over 75% of people that not too long ago modified jobs used LinkedIn to tell their choice

One of many primary advantages of LinkedIn is which you can study extra about corporations and people earlier than getting into into knowledgeable relationship with them.

In keeping with statistics offered in a LinkedIn hiring report, 75% of individuals altering jobs used LinkedIn when making their choice. This reveals why it’s simply as vital for companies to have a constructive LinkedIn presence as it’s for workers.

Over 75% of people who recently changed jobs used LinkedIn to inform their decision

19. Staff sourced by LinkedIn are 40% much less prone to go away their job within the first six months

Using LinkedIn to search out new staff can probably result in higher pairings and fewer workers turnover. In keeping with the LinkedIn statistics hiring report, staff that have been employed utilizing LinkedIn are much less prone to go away their job inside 6 months of being employed.

It is a testomony to the advantages of recruiters and staff with the ability to study extra about one another earlier than getting into into knowledgeable relationship.

Employees sourced through LinkedIn are 40% less likely to leave their job in the first six months

20. Over 20,000 corporations within the US use LinkedIn to recruit

In the identical approach that LinkedIn is rising in recognition with staff, it’s additionally changing into a longtime recruitment channel for companies.

As of March 2018, over 20,000 corporations have been utilizing LinkedIn to recruit, and this quantity has solely continued to extend. LinkedIn is quick gaining a popularity amongst companies as being the place to search out high-quality recruitment leads and highly-skilled staff.

Supply: LinkedIn Workforce Report

LinkedIn promoting and income statistics

Excited about promoting on LinkedIn? Listed here are some statistics about LinkedIn promoting and income that you might want to know.

21. In 2021, LinkedIn revamped $10 billion in income

LinkedIn’s annual income has been rising yr on yr. In 2010, it was simply $243 million.

A decade later, it was at nearly $8 billion. And within the fourth quarter of the 2021 fiscal yr, it lastly reached 11-figures and surpassed the 10B mark. That income is essentially pushed by advertiser {dollars}.

Supply: LinkedIn About Us

22. 39% of customers pay for LinkedIn Premium

LinkedIn Premium is one other massive income for the platform, with greater than a 3rd of their person base paying for the service.

If you happen to didn’t already know, LinkedIn Premium provides your LinkedIn account a lift by unlocking extra options like InMail messages and offering entry to studying programs and extra insights. The typical price of a Linkedin Premium Membership is approx $72.

39% of users pay for LinkedIn Premium

Supply: Secret Sushi

23. LinkedIn Adverts conversion charges are 3X increased than different main platforms

In keeping with a spread of research, together with one from LinkedIn advertising options, LinkedIn adverts have excessive changing powers. With round 3X the conversion fee of different main platforms like Fb and Twitter, LinkedIn is a stable choice for entrepreneurs.

Nonetheless, LinkedIn has fairly a selected viewers, primarily professionals between 25 and 50, so remember to contemplate this when planning your promoting technique.

Supply: LinkedIn Advertising and marketing Options1

24. LinkedIn adverts made up for a ⅓ of income in 2020

Along with income streams like LinkedIn premium, the platform additionally turns over a good quantity of income from promoting. In keeping with a LinkedIn quarterly report, round 33% of income got here solely from promoting and advertising in 2020.

LinkedIn ads made up for a ⅓ of revenue in 2020

Supply: LinkedIn Quarterly Promoting Monitor

LinkedIn advertising statistics

Lastly, let’s check out some LinkedIn statistics associated to advertising.

These stats inform us extra in regards to the methods by which entrepreneurs can use LinkedIn to achieve new prospects, generate leads, and get extra views on their content material.

25. LinkedIn Adverts have a worldwide attain of 663 million

That’s fairly spectacular when you think about that it’s nearly 10% of the worldwide inhabitants. Of these 663 million potential prospects, 160 million are situated within the US, making the US the nation with the biggest LinkedIn promoting attain. India is the nation with the second-largest LinkedIn attain at 62 million.

LinkedIn Ads have a global reach of 663 million

Supply: We Are Social/Hootsuite

26. 97% of B2B entrepreneurs use LinkedIn for content material advertising

Nearly each B2B marketer makes use of LinkedIn as a content material distribution platform, making LinkedIn the platform of selection for B2B content material advertising. The explanation why is evident: LinkedIn’s person base consists primarily of enterprise leaders, decision-makers, and professionals — the form of audiences B2B entrepreneurs wish to attain.

Twitter is the following hottest platform for B2B content material advertising at 87%, adopted carefully by Fb at 86%.

97% of B2B marketers use LinkedIn for content marketing

Supply: The Subtle Marketer’s Information to LinkedIn

27. 82% of B2B content material entrepreneurs contemplate LinkedIn to be their handiest social media distribution platform

LinkedIn isn’t simply probably the most in style content material advertising platform for  B2B companies — it’s additionally probably the most efficient. In reality, 82% of entrepreneurs say that it’s their handiest distribution platform. Twitter was rated the second handiest with 67% of the votes, and Fb trailed far behind at simply 48%.

82% of B2B content marketers consider LinkedIn to be their most effective social media distribution platform

Supply: The Subtle Marketer’s Information to LinkedIn

28. 80% of LinkedIn customers drive enterprise choices

The beauty of LinkedIn for B2B advertising is that its person base holds loads of decision-making energy in comparison with different platforms. 4 out of 5 LinkedIn customers drive enterprise choices, which is considerably larger than another social platform.

As B2B entrepreneurs, decision-makers are the individuals you most wish to goal together with your advertising messages, as they’re the individuals who could make the decision about whether or not or to not put money into your product. This makes them extraordinarily precious leads.

Supply: LinkedIn Lead Technology

29. LinkedIn customers have twice the shopping for energy in comparison with the typical net viewers

For a similar purpose as above, LinkedIn customers have loads of shopping for energy. Senior enterprise leaders with decision-making energy are sometimes working with massive company budgets and are in a position to make investments these company {dollars} how they see match. If you happen to can goal these customers successfully, you’ll be able to generate loads of gross sales.

Supply: LinkedIn Lead Technology

30. ‘Full’ pages get 30% extra weekly views

Nonetheless not crammed out your profile on LinkedIn? Don’t delay any longer — it could possibly be costing you views.

The stats present that pages which can be fully crammed out with all of the related info — like job historical past, expertise, social/web site hyperlinks, and an in depth abstract — get 30% extra views per week. Why? As a result of filling out your profile makes will increase your visibility.

'Complete' pages get 30% more weekly views

Supply: The Subtle Marketer’s Information to LinkedIn

31. Together with hyperlinks in your updates drives 45% increased engagement

While you publish updates to your LinkedIn web page, drop a related hyperlink in there. This not solely helps to extend engagement by 45% on common, but it surely additionally supplies a approach so that you can ship precious visitors to your most vital enterprise hyperlinks.

Supply: The Subtle Marketer’s Information to LinkedIn

32. Content material that will get shared by staff generates 2x larger engagement in comparison with content material that solely will get shared by an organization

Such is the facility of worker advocacy. Getting your staff to share your organization posts on LinkedIn can supercharge your attain and enable you to generate extra engagement and higher outcomes. 

And what’s cool is that LinkedIn already supplies all of the instruments you might want to leverage the facility of worker advocacy through the My Firm tab. Your staff can use the tab to share posts curated by your advertising staff and take part on the vital conversations.

Supply: The Subtle Marketer’s Information to LinkedIn

33. 63% of entrepreneurs plan to make use of video on LinkedIn this yr

If you happen to thought LinkedIn was only for sharing articles and different text-based content material, suppose once more. As this statistic reveals, many entrepreneurs are more and more recognizing LinkedIn as a precious video content material distribution channel.

In reality, it’s already the third most widely-used video advertising platform, with 63% of selling planning to make use of it this yr. That is simply in need of Fb (70%) and YouTube (89%). Curiously, extra entrepreneurs plan to make use of video on LinkedIn than on visible platforms like Instagram and devoted video-sharing platform TikTok.

Supply: Wyzowl

34. LinkedIn InMail messages have a 10-25% response fee

That’s 300% increased than common e mail response charges. For some purpose, LinkedIn customers are more likely to open and reply to messages on the platform than on e mail. This can be as a result of e mail inboxes are sometimes filled with spam, which might make it tougher on your e mail to chop by the noise and get observed.

Supply: LinkedIn Inmail

35. LinkedIn is 277% simpler for lead gen in comparison with Twitter and Fb

A HubSpot examine discovered that LinkedIn visitors generates a median visitor-to-lead conversion fee of two.74%, in comparison with simply 0.77% on Fb and 0.69% on Twitter. In different phrases, visitors from LinkedIn converts to leads way more typically than on different platforms. This makes every customer from LinkedIn considerably extra precious.

Supply: HubSpot

36. LinkedIn feeds get 9 billion content material impressions per week.

As this statistic reveals, individuals don’t simply come to LinkedIn to search for jobs, they arrive to interact with content material too. In reality, feed content material generates 15x as many impressions as job openings on the platform.

The upshot: if you happen to’re not already publishing content material to LinkedIn, you could possibly be lacking out on a ton of views.

Supply: LinkedIn Advertising and marketing Options2

LinkedIn statistics sources

Last ideas

That concludes our roundup of the newest LinkedIn statistics, details, and tendencies. Hopefully, these stats have helped you to get a greater concept of the present state of LinkedIn and the way you should use it to satisfy your corporation objectives.

As these statistics present, LinkedIn could be a nice worker recruitment channel and a implausible supply of precious leads for B2B companies.

Searching for extra social media statistics? Try these articles:

  • Social media stats
  • Instagram stats
  • Fb stats
  • TikTok stats
  • Twitter stats

LinkedIn Statistics

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