47 Latest Live Streaming Statistics, Facts, And Trends

Need to study extra concerning the state of reside streaming this 12 months? We’ve acquired you lined. Beneath, we’ve compiled an enormous record of the newest reside streaming statistics out there.

These stats reveal how reside video has taken the world by storm in recent times, inform us extra about who’s watching, and make clear the platforms, publishers, and tendencies which might be shaping the trade.

These statistics may also assist to tell your advertising or reside video publishing technique for the 12 months forward.

Prepared? Let’s dive into it!

Common reside streaming statistics

Let’s kick issues off by looking at some normal reside streaming statistics that inform us extra concerning the dimension of the trade and the place it may be heading.

1. Reside content material accounts for nearly 1 / 4 of worldwide viewing time

23% of worldwide viewing time is spent watching reside content material; the opposite 77% goes to on-demand content material.

Whereas this reveals reside video isn’t but as common as on-demand video (and possibly by no means will probably be), it’s nonetheless fairly spectacular and reveals simply how far the reside streaming trade has come.

Live content accounts for almost a quarter of global viewing time

Supply: Conviva State of Streaming 2021

2. 42% of individuals within the US have watched live-streamed content material

That’s practically half of the American public. Cool, huh?

42% of people in the US have watched live-streamed content

Supply: Nielsen

3. 44% of viewers say they watch much less TV because of reside streaming

Reside streaming platforms have been slowly stealing market share from conventional tv for the previous few years.

Supply: IAB

4. Reside content material generates 27% extra minutes of watch time per viewing than on-demand video

On-demand video would possibly demand a higher share of worldwide viewing time, however as this stat reveals, it could possibly’t beat reside video in terms of engagement.

The common viewer spends round 25.4 minutes watching reside video per viewing session, in comparison with round 19 minutes watching video on demand.

Supply: Conviva State of Streaming 2021

5. Reside streaming grew by 13% in 2021

As of the second quarter of 2021, reside streaming was up by 13% in comparison with the identical time the 12 months earlier than.

This reveals that the worldwide upswing in reside streaming brought on by the pandemic in 2020 wasn’t momentary, as many analysts thought it may be. Relatively, it seems to be just like the spike spurred a tipping level that’s exhibiting no indicators of reversal.

Whilst we start to depart world lockdowns behind us, reside streaming consumption continues to rise.

Supply: Streamlabs3

6. Audiences watched practically 9 billion hours of reside streaming content material within the final quarter

8.99 billion, to be precise. That determine refers back to the complete variety of hours watched throughout all streaming platforms in Q2 2021. It’s up by 2.5% in comparison with final quarter, by which 8.77 billion hours of reside stream content material was watched.

If we break that determine down just a little additional, it reveals us that viewers spent round 3 billion hours watching content material every month on this quarter. That determine is up by 16% in comparison with the identical time in 2020.

Supply: Streamlabs3

7. Almost 1 / 4 of US web customers have been watching extra reside streams because the pandemic

For the reason that onset of the coronavirus pandemic, the consumption of media has gone up throughout the board. 24% of web customers within the US report watching extra reside streams in a latest survey.

This determine really lags just a little bit behind different types of media. Consumption of broadcast TV is up 39%, digital movies (YouTube, TikTok, and so forth.) by 39%, and digital TV by 38%.

Nearly a quarter of US internet users have been watching more live streams since the pandemic

Supply: eMarketer1

8. The worldwide reside streaming market is estimated to achieve over $247 billion by 2027

This reveals simply how large the reside streaming market is anticipated to grow to be. In a number of years, it’ll be price nearly 1 / 4 of a trillion {dollars}. Trade estimates predict a 28.1% CAGR all through the forecast interval.

The global live streaming market is estimated to reach over $247 billion by 2027

Supply: Market Analysis Future

9. Video streaming accounted for practically half of all downstream web visitors

In line with Sandvine’s Cell Web Phenomena report, video streaming was the primary class by visitors share final 12 months, accounting for 48.9% of downstream web visitors (visitors quantity downloaded from the web) and 19.4% of upstream visitors. YouTube and TikTok are the highest channels on this class.

It’s price noting, although, that that is referring to video streaming generally, not simply reside video.

Video streaming accounted for nearly half of all downstream internet traffic

Supply: Sandvine

Reside streaming platform statistics

Subsequent, let’s check out some statistics about the most well-liked reside streaming platforms, together with Twitch, Fb, and YouTube.

10. 52% of reside video viewers stream content material by social media

This was the primary supply of reside video content material worldwide in accordance with a latest survey.

Nevertheless, if we have a look at the US particularly, the info tells a special story. Solely 40% of US respondents reported streaming reside video by social platforms, whereas 43% streamed content material by digital streaming subscriptions.

52% of live video viewers stream content through social media

Supply: eMarketer2

11. Twitch dominates the online game reside streaming market

Twitch is a platform that’s grow to be nearly synonymous with reside streaming. It’s the clear chief within the trade by a great distance.

Within the third quarter of 2020, a Streamlabs report revealed that Twitch controls 91.1% of the market share for hours streamed. That determine was up by 14.5% from the earlier quarter. This surge was pushed by the shutdown of the rival reside streaming platform, Mixer.

If we have a look at complete hours watched (somewhat than streamed), Twitch nonetheless dominates, with 63.6% of the market share.

YouTube gaming is the platform’s largest competitor, with 22.5% of the market share by hours watched and 5.5% by hours streamed. Fb trails behind and accounts for less than 14% of hours watched and three.4% of hours streamed.

Twitch dominates the video game live streaming market

Supply: Streamlabs1

12. 6.51 billion of the overall hours watched on all streaming platforms final quarter got here from Twitch

Reminder: there have been 9 billion complete reside streaming hours watched in the identical interval. This implies Twitch accounted for greater than two-thirds of all reside streaming hours watched.

Twitch’s market domination reveals no signal of slowing down, because the platform has constantly elevated their complete hours watched over the previous few quarters. They’ve now damaged information for 3 quarters in a row, and their viewership has elevated by 27% year-over-year.

6.51 billion of the total hours watched on all streaming platforms last quarter came from Twitch

Supply: Streamlabs3

13. Twitch garnered over 1 trillion minutes of watch time in 2020

That’s proper. Over the course of a 12 months, Twitch viewers consumed over a trillion minutes of reside streaming content material.

Supply: Twitch Promoting Viewers

14. Twitch has 30 million day by day guests

That works out at round 210 million guests per week or 900 million guests per 30 days. When you think about that, 1 trillion minutes of watch time doesn’t appear so shocking in spite of everything.

Supply: Twitch Promoting Viewers

15. There are over 2.5 million folks watching Twitch proper now

As you’re studying this statistic, over 2 and a half million persons are viewing Twitch streams.

Supply: Twitch Promoting Viewers

16. Over 13 million folks began streaming on Twitch in 2020

That is the variety of creators that determined to stream for the primary time ever. In complete, over 7 million streamers go reside each month. This statistic reveals that Twitch customers aren’t like customers of different social platforms. They don’t simply watch content material, they create it.

Supply: Twitch Promoting Viewers

17. 62% of Twitch viewers have interaction with esports and gaming personalities on daily basis

It’s no secret that gaming is an enormous a part of the reside streaming trade. As this stat reveals, gaming personalities generate unparalleled viewers engagement.

Supply: Twitch Promoting

18. 70% of Twitch viewers donate to streamers that they like

Accepting donations is a standard approach for streamers to monetize their reside streams. And given how charitable the common viewers are, it’s potential for the highest creators to make some huge cash this fashion.

Supply: Twitch Promoting

19. Solely 32% of YouTube customers watch reside stream movies on the platform

YouTube is one other main video streaming platform. It’s greatest recognized for on-demand video content material and is struggling to make positive aspects within the reside streaming area.

A survey carried out within the third quarter of 2020 discovered that solely 32% of customers had watched a video reside stream throughout the previous month. Comparatively, 58% had watched a music video and 38% had watched a TV present.

Supply: eMarketer1

Associated: How To Use YouTube To Develop Your Weblog Site visitors

20. YouTube Gaming viewership is falling

In contrast to Twitch, YouTube Gaming’s viewers doesn’t appear to be rising in a short time. Quite the opposite, after an preliminary surge in viewership in 2020, watch time on the platform began to drop.

Within the first quarter of 2021, complete hours watched on YouTube Gaming dropped from 1.924 billion to 1.373 billion. It fell once more between Q1 and Q2 to 1.294 billion. That is in stark distinction to Twitch, which has continued to develop its viewership after the preliminary surge in 2020.

YouTube Gaming viewership is falling

Supply: Streamlabs3

21. One in 5 Fb movies are reside movies

Fb won’t be fairly as common within the reside streaming area as Twitch but, however reside broadcasting has definitely taken off on the platform. It grew fourfold within the 4 years previous to 2017, and round a fifth of movies on the platform are reside streams.

Supply: TechCrunch

22. Fb Gaming has practically tripled the variety of hours watched in 1 12 months

The platform surpassed 1 billion hours watched within the first quarter of 2021, however this determine has been rising steadily since 2019. Viewership within the second quarter of 2021 was up 42.7% in comparison with the 12 months prior.

Facebook Gaming has nearly tripled the number of hours watched in 1 year

Supply: Streamlabs3

Reside streaming viewers demographics

Who’re probably the most prolific customers of reside stream content material? The stats beneath assist to reply that query by revealing the biggest reside streaming viewers segments.

23. 18 to 34-year-olds are probably the most frequent viewers of reside stream video within the US

15% of these on this age vary say they watch reside video content material a number of instances per day, in comparison with simply 8% within the 35-54 age vary, and solely 3% of these aged 55+.

Conversely, a whopping 62% of these over age 55 within the US by no means watch reside stream video in comparison with 24% of these aged 18-34.

Supply: Statista2

24. 70% of Twitch viewers are age 16 to 34

This stat gives additional proof that reside streaming is hottest amongst youthful audiences. The takeaway for manufacturers is that in case your goal patrons are on this age vary, it may be price serious about reside streaming.

Supply: Twitch Promoting Viewers

25. 65% of Twitch viewers are male

Twitch has a a lot much less even viewers gender distribution than different social media platforms. Round two-thirds of viewers are male.

65% of Twitch viewers are male

Supply: Statista1

Reside streaming channel and writer statistics

What are the most well-liked reside streaming channels and publishers? Let’s discover out.

26. Ninja has the most-followed Twitch channel

Richard Tyler Blevins is an American Twitch streamer {and professional} gamer higher recognized by his alias, Ninja. He’s Twitch’s largest celebrity, with over 16.9 million followers. Tfue is the second most-followed channel with 10.7 million followers.

Ninja has the most-followed Twitch channel

Supply: Social Blade

27. xQc is the most-watched channel on Twitch

Ninja would possibly maintain the highest spot in terms of followers, but when we have a look at watch time, he doesn’t even make the highest 3. Canadian Twitch streamer xQc took the highest spot by an enormous margin, with over 90 million hours watched within the second quarter of 2021. Gaules ranked within the runner-up spot, with 46 million hours watched.

xQc is the most-watched channel on Twitch

Supply: Streamlabs2

28. Riot Video games is the main reside streaming writer…

Twitch is usually considered a channel for unbiased creators, however manufacturers can be profitable on the platform – and Riot Video games is proof of that.

The American online game developer and esports match is the main reside streaming writer, with 927.6 million complete hours watched.

Riot Games is the leading live streaming publisher…

Supply: Streamlabs3

29… and the model with probably the most followers on Twitch

Riot Video games at the moment has round 5.1 million followers. Fairly spectacular, proper?

and the brand with the most followers on Twitch

Supply: Social Blade

30. Inoxtag is the most-watched reside streaming channel on YouTube

Inoxtag is a French online game streamer that’s seen large success on the YouTube platform, with over 11.6 million hours watched. He owns the title of the most-watched channel on YouTube Gaming.

Jun Channel (a gaming reside streaming channel owned by Japanese YouTuber Jun) got here in an in depth second with 10.9 million hours watched.

Inoxtag is the most-watched live streaming channel on YouTube

Supply: Streamlabs2

31. Nam Blue is the most-watched channel on Fb Gaming

Nam Blue is a gaming streamer from Vietnam. He streams to numerous platforms however is most profitable on Fb Gaming, the place he’s generated 8.36 million watch hours up to now. NexxuzHD got here second, with 6.6 million hours watched.

Nam Blue is the most-watched channel on Facebook Gaming

Supply: Streamlabs2

32. Grand Theft Auto is the most-watched sport reside streaming class

GTA is the sport of the second. Streams on this class generated over 866 million watch hours within the second quarter of 2021 throughout all platforms. It not too long ago surpassed the earlier most-watched class, ‘Simply Chatting’, which had held the highest spot since Q4 2020.

Supply: Streamlabs3

Reside streaming statistics for entrepreneurs and companies

Are you planning on utilizing reside video for enterprise functions? Take a look at these reside streaming statistics for entrepreneurs and companies!

33. 35% of entrepreneurs use reside video

That is in accordance with knowledge from 2018. The determine was up by 7% in comparison with the 12 months earlier than. Not solely that, however the research additionally discovered that 63% of entrepreneurs deliberate on rising their use of reside video sooner or later.

Supply: Social Media Examiner

34. 80% of individuals would somewhat watch a model’s reside video than learn their weblog…

And may you blame them? Who needs to learn partitions of textual content when you possibly can watch a video as a substitute?

80% of people would rather watch a brand's live video than read their blog

Supply: Livestream

35. …and 82% favor reside video from manufacturers to their social posts

Many manufacturers make investments closely in social media advertising, however if you wish to join together with your target market on their stage, you would possibly need to contemplate specializing in reside video content material as a substitute.

Supply: Livestream

36. Reside stream buying occasions will drive $25 billion in gross sales by 2023

Reside stream buying occasions are enjoyable, community-driven digital variations of the type of dwelling buying channels you would possibly see on tv. It’s a brand new spin on an previous idea, and analysts predict it’ll quickly take off.

We’re already seeing the potential of reside stream buying occasions. In China, a Tommy Hilfiger Livestream occasion not too long ago garnered 14 million viewers and result in 1,300 hoodie gross sales promoting out in simply 2 minutes.

Supply: Hootsuite

37. 64% of Twitch viewers purchase merchandise their favourite streamers advocate

This reveals that Twitch generally is a profitable channel for affiliate marketing online. Creators who don’t need to depend on donations to monetize their streams can promote merchandise from their affiliate companions as a substitute.

Supply: Twitch Promoting

38. 45% of individuals would pay to look at reside video content material from their favourite crew or performers

By reside streaming, creators can develop an viewers of engaged viewers which might be prepared to pay to see them carry out reside.

Supply: Livestream

39. 55% of surveyed companies use reside video for firm broadcasts within the office…

There are different methods companies can use reside video other than selling their model. In a latest survey, 55% of enterprises reported utilizing reside video to share firm broadcasts with their staff within the office.

Supply: Haivision

40. … and 29% stream reside video of their group day by day

An additional 53% reported streaming reside video at the very least as soon as per week.

Supply: Haivision

41. Reside streaming to staff who work remotely is the highest problem surveyed companies face

Amongst companies that use reside video within the office, 41% stated streaming to distant staff was their largest problem. Different challenges included reside streaming from distant areas (39%) and managing bandwidth (36%).

Supply: Haivision

42. 81% of surveyed companies show their reside streams on worker desktops

Worker desktops had been the most well-liked display used to show reside stream content material within the workplace. 81% of companies selected to show their reside streams this fashion. 64% selected to reside stream to cell gadgets or smartphones, and 31% use TVs.

Supply: Haivision

Reside streaming tendencies

The reside streaming statistics beneath reveal a few latest tendencies which might be having a big impact on the course of the reside video trade.

43. Music reside streaming is on the rise

Reside streaming platforms like Twitch would be the new, fashionable equal of radio. Following world lockdowns caused by the occasions of 2020, and the following shutdown of reside music occasions, occasion organizers turned as a substitute to reside streaming platforms as a approach to carry out to audiences just about.

On account of the rising demand for reside music streaming, Twitch even created their very own ‘Music’ class. Since its inception, watch time has been steadily rising and channels on this class have generated over 230 million watch hours up to now.

Music live streaming is on the rise

Supply: Stream Hatchet

44. The full hours spent watching ‘Sports activities’ reside streams elevated by 82% in Q2 2021

One other clear development impacting the reside streaming trade is the adoption of sports activities. And no, we’re not speaking about esports right here – we’re speaking about actual sports activities like soccer and basketball. Once more, this development has possible been pushed by the pandemic and world lockdowns limiting reside sporting occasions.

Supply: Stream Hatchet

Reside streaming high quality statistics

Lastly, let’s check out some reside streaming statistics that present simply how necessary video high quality is to viewers.

45. 67% of viewers say that high quality is the #1 most necessary think about a reside stream

Reside streaming know-how isn’t excellent. Creators typically should depend on a powerful web connection to add their content material in real-time, which may have a destructive impression on the standard. This can be a drawback, as reside stream audiences care loads about high quality.

Supply: Livestream

46. Viewers abandon poor high quality reside streams in 90 seconds or much less

In case your stream doesn’t look clear and high-quality, be ready to lose viewers.

Supply: TechRadar

47. Reside streams fail to begin 1.09%

This was the common failure price in Q2 2021 in accordance with a Conviva report. That’s considerably greater than on-demand video, which noticed video begin failures 0.66% of the time.

The explanation reside streams fail so often could also be because of the nature of reside streaming. Reside streaming depends on having a powerful, secure web connection, whereas on-demand video may be recorded prematurely.

Supply: Conviva State of Streaming 2021

Reside streaming statistics sources

Closing ideas

That concludes our roundup of the 47 newest reside streaming statistics. As you may see, demand for reside video content material is rising, and the trade is de facto beginning to take off.

If you wish to make the most of the expansion of reside video and faucet into its engaged viewership, you’ll have to be sure to’re prioritizing high-quality content material and streaming to the best channels.

Need to try extra statistics? I’d advocate these articles:

  • Social media statistics
  • Content material advertising statistics
  • Visible content material statistics
  • Running a blog statistics

Live Streaming Statistics

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