Free Email Marketing: Our Favorite Apps and Tools

Free electronic mail advertising appears too good to be true, but it surely’s one thing that each small enterprise ought to think about. E-mail advertising can assist hold your prospects engaged with new and modern enhancements to your services. With the spectacular variety of paid electronic mail advertising instruments, it’s stunning there are many high-quality free choices as nicely.

What Do E-mail Advertising and marketing Instruments Provide?

Earlier than you begin selecting the best electronic mail advertising app or instrument to make use of, it’s important to know what they provide. You’ll wish to make sure you’re selecting a platform with all of the options you would dream of for efficient electronic mail advertising campaigns. A number of the most vital issues to search for when selecting a free electronic mail instrument embrace:


By far, probably the most vital options your electronic mail instrument ought to have is an assortment of templates. Templates give your advertising campaigns a selected feel and appear, just like web site themes. The design you select may have a selected structure, coloration palette, and even particular font sorts to seize the reader’s consideration.

Not solely will you wish to make sure the templates are free, however that they’re engaging and professionally designed. You’ll wish to ship trendy and interesting advertising supplies to impress your viewers and generate extra visitors.

Automated Options

One other appreciable benefit to think about is the combination of automated options together with your advertising emails. For instance, will you be capable to arrange a schedule to mechanically push emails on a selected day of the month?

Utilizing these options, you received’t have to fret about manually sending emails to a contact record of over 200 members every time.

Contact Grouping

This profit is determined by how you might have your weblog, membership web site, or on-line store organized. You may want to have the ability to prepare your contacts into particular teams or tiers relying on what they’ve signed up for. In a nutshell, this is applicable to prospects who need all advertising supplies in comparison with these solely in promotions.

Utilizing contact grouping means that you can ship particular emails to explicit teams of registrants. It is likely one of the most vital options that can assist you ship appropriate supplies to the right contacts.

Marketing campaign Caps

There’s little doubt that there will likely be loads of advertising emails you’ll wish to push to your audiences through the years. With that mentioned, you’re going to want a free account that means that you can make an inexpensive variety of emails.

Most platforms doubtless have marketing campaign caps, permitting you to make a selected variety of campaigns per cycle. Nonetheless, you’ll have to verify the utmost variety of emails you may ship is comfy together with your advertising technique. In any other case, it’d simply make sense to enroll in a paid account by means of these platforms.

Information Reporting

Some of the priceless issues that you simply’ll obtain out of your electronic mail campaigns is information. The information you obtain can let you know the effectiveness of your emails, together with how many individuals click on the built-in hyperlinks. It may possibly additionally provide you with a good suggestion of what number of emails are despatched to inboxes and what number of find yourself in spam folders.

Utilizing these metrics, you may develop the simplest advertising campaigns to draw the best variety of prospects. Very like designing a web site, you’ll wish to see which options of your emails are the simplest. For instance, are there particular, actionable objects that your viewers makes use of or avoids?

Free E-mail Advertising and marketing: Our Favourite Instruments

Let’s check out a few of the highest-rated electronic mail advertising instruments that you should utilize solely free of charge.


Undoubtedly, Mailchimp is likely one of the hottest platforms that giant and small companies use. Their intensive variety of options units them aside from the competitors, as does their expertise with advertising campaigns. This platform was the primary service to supply an electronic mail advertising plan, making it probably the most established choices.

With a free Mailchimp account, you’ll rise up to 2,000 subscribers with 10,000 emails which you can push month-to-month. Then, there’s additionally the choice of upgrading your account (for a price of $10/month) to have limitless emails.

There are a number of appreciable benefits to utilizing this platform, together with:

App Integration

Once you create free electronic mail campaigns with Mailchimp, you’ll have many choices for instrument integration. A number of the hottest platforms you may connect with your emails embrace Salesforce, Shopify, and Eventbrite.

Automated Options

Fortuitously, Mailchimp additionally affords many automation instruments, making it simpler for patrons to capitalize in your emails. You’ll discover choices for product suggestions, welcoming campaigns, in addition to deserted cart automation.

Touchdown Web page Builder

Some of the vital features of any marketing campaign is to make sure you present a touchdown web page, even with no web site. With this platform, you may create a touchdown web page to convey prospects to your newest promotional affords.

Drag-and-Drop Editor

In case you’ve by no means had the possibility to create advertising emails, you’ll discover this platform appropriate for inexperienced persons. Utilizing the drag-and-drop editor, you may effortlessly make interesting emails which are certain to entice your prospects. There may be additionally an assortment of editable templates that can help you genuinely make any marketing campaign your personal.


Spending hours creating distinctive electronic mail advertising campaigns might be difficult for small enterprise homeowners. In case you’re somebody strapped for time, Benchmark is a priceless useful resource to have in your arsenal. Their simple editor means that you can select pre-designed templates and make minor changes to personalize campaigns.

With a free plan, you’ll have entry to a couple extra advantages in comparison with different platforms. Your account will can help you ship as much as 250 emails per thirty days with limitless subscribers, finest for small companies. There’s additionally the choice to improve your plan to have 600 subscribers with limitless electronic mail sends month-to-month for $13.99/month.

Let’s check out a few of the most spectacular options Benchmark has to supply:

Drag-and-Drop Editor

Like Mailchimp, Benchmark additionally has an easy-to-use drag-and-drop editor. All it’s important to do is choose a template that pursuits you, after which you may customise it as wanted. Alternatively, you may construct your advertising marketing campaign from scratch utilizing your personal inventory photos and concepts.

Customized Coding

If you wish to take electronic mail design a step additional, there may be the chance to customized code your emails with this platform. Though this isn’t helpful for inexperienced persons, it may be a incredible choice for companies seeking to create a novel advertising method.

E-mail Automation Options

Fortuitously, there are a number of automated options that you simply’ll obtain with a free account on this platform. You possibly can automate follow-up emails in addition to welcome emails for brand spanking new subscribers. As an additional benefit, there are deserted cart automated options which you can choose as nicely.

Included Surveys and Polls

Getting an thought of your buyer’s satisfaction is likely one of the finest methods to enhance your online business through the years. As an alternative of getting friends take surveys straight in your web site, why not supply an opportunity for evaluations after buy? With the included surveys and polls with Benchmark’s free accounts, you may give your prospects an area to voice their opinions.

App Integration

There’s little doubt that Benchmark is likely one of the most spectacular platforms for app integration. There are lots of of apps which you can add to your advertising campaigns to assist with metrics and A/B testing.


Omnisend is likely one of the finest platforms to think about should you personal a web based store. Their free electronic mail instruments assist convey merchandise out of your retailer to the inboxes of your prospects. Additionally they have a set of enjoyable and distinctive electronic mail templates that can assist you enhance your contact record.

With a free Omnisend account, you’ll obtain an ample variety of electronic mail pushes and subscribers month-to-month. Each account can ship 2,000 emails each day or 15,000 emails each month no matter your subscriber quantities. In case you want to ship extra advertising content material, you may join a paid plan relying on the variety of subscribers.

A number of the most spectacular options of Omnisend embrace:

Artistic Signup Varieties

If you wish to give your contact record one thing new and contemporary, Omnisend is the platform to decide on due to their signup varieties. There are a number of choices you may reap the benefits of, together with touchdown pages, pop-ups, and even modern electronic mail video games.

eCommerce Integration

Boosting visitors to your product pages is of the utmost significance for on-line sellers. With Omnisend’s ample eCommerce integrations, you may straight refer prospects to particular objects in your web site. This characteristic is crucial if you wish to promote straight by means of emails as a substitute of sending prospects again to your web site.

Cellular-Pleasant Templates

One characteristic many electronic mail advertising platforms lack is a set of mobile-friendly emails. As extra customers are transitioning to handheld units for procuring, this characteristic is good. You’ll be capable to select from an assortment of extremely responsive templates designed particularly for cell units.


In case you assume you’ve tried the entire free advertising companies on-line, MailerLite is a brand new platform to think about. The corporate was not too long ago established, so you may assure they meet trendy calls for.

The 2 most appreciable advantages you’ll expertise with their electronic mail advertising instruments is the flexibility to enhance and broaden your online business. Once you join a free MailerLite account, you’ll obtain 1,000 free emails which you can ship with paid packages accessible.

The paid accounts rely on the variety of subscribers you wish to have. For instance, you may improve your account to $15/month to ship emails to 2,500 subscribers/month.

There are a number of incredible options your free account will include, together with:

Engaging and Optimized Templates

The gathering of electronic mail templates from MailerLite are fairly spectacular, particularly should you choose trendy designs. Every of the templates comes with numerous options, resembling surveys, newsletters, and pop-ups. You’ll additionally discover that the majority templates are mobile-optimized, making them good for smartphones and tablets.

Time Zone Supply

Your electronic mail campaigns should make it to your subscribers’ inboxes at an inexpensive time to make them extra actionable. With time zone supply, you’ll be capable to guarantee your whole content material is pushed at the very best time for every contact.

Customized HTML Enhancing

Having a extra hands-on method to the design of your advertising campaigns is good, particularly you probably have a design group. With customized HTML modifying, free MailerLite accounts can fine-tune pre-existing templates to make them extra genuine.

Closing Ideas

There are many on-line instruments you will discover in the case of free electronic mail advertising, every with an assortment of options. You’ll wish to select a platform with probably the most engaging templates and adjustable options to customise your campaigns. Selecting the proper platform has by no means been simpler, as most websites adapt to your trendy advertising wants.

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