Nigerian artiste and ace producer Okwudili Okoli popularly known as 6UFF has stated that the gruesome effect of COVID-19 changed music promotion in the global music industry.
The Anambra-born act said while the live sector of the music industry submitted to inactivity during the lockdown, the recording sector resorted to other [digital] means to stay afloat.
According to him, the numbers recorded on digital platforms went up while online shows became a thing, even though they cannot be compared to live performance.
“Well, it’s offsetting and inconveniencing with the protocols surrounding it, but regardless one has to innovate,” he said.
“With people being at home during the early times of COVID-19 gave more value to the social media platform which is now the leading medium in promoting music,” he concluded.
6UFF further said promoting music is still the biggest challenge in the industry because a lot of talents find it difficult to their music out to the world.
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