Do Instagram giveaways actually work?
It relies upon.
However when it hits, it hits exhausting.
Like a whole lot (and even 1000’s) of entries and a cult following, exhausting.
So what separates the accounts who benefit from the viral advantages of Instagram contests from those that aren’t so lucky?
Nicely, along with a juicy prize, a inventive giveaway concept that excites your viewers.
This submit covers 16 of the very best Instagram giveaways concepts you could steal and begin incorporating into your advertising and marketing technique.
These concepts are supported by real-life examples of manufacturers who commonly use Instagram contests to develop their following, seize leads, and make gross sales.
The most effective concepts for Instagram giveaways
Most giveaways require members to take a number of actions, e.g., observe, tag and remark, to enter the competitors.
This information will deal with particular person actions and themes which make up a part of a broader marketing campaign.
1. Tag a buddy – @mobkitchen
MOB Kitchen is an internet cooking and content material platform that routinely runs giveaways to develop its social media following.
MOB Kitchen requires customers to tag a buddy to win a prize, and every further tag counts as a brand new entry methodology.
Tagging is the referral communication of social media.
By encouraging customers to tag as many mates as attainable, you faucet into new audiences or reinforce your model to present followers.
Additionally, notice how they use slang, “tag a mate,” so as to add persona to the competition directions.
2. Follower milestone – @steinwayhalluk
Steinway & Sons crafts pianos of the best high quality whereas offering piano occasions, schooling, and companies.
They just lately ran a giveaway to assist them attain 10k followers on Instagram, which unlocks useful options like sharing exterior hyperlinks in your tales.
Milestones are a handy motive to have a good time together with your followers with a enjoyable competitors.
Moreover, a giveaway may very well be the catalyst that helps you attain vital objectives.
You’ll have observed that Steinway promoted their Instagram giveaway on their web site. It is a sensible strategy to show your web site guests into Instagram followers.
Take it a step additional and host your Instagram contest in your web site utilizing a instrument like SweepWidget.
With SweepWidget, you may simply add entry strategies from different social media channels to encourage cross-promotion.
And also you’ll save a ton of time making an attempt to manually observe entries and award a winner with its automated randomized winner choice characteristic.
3. Caption contest – @kimpton
Kimpton Harper is a boutique resort that runs weekly Instagram caption giveaways to spice up engagement.
The concept is easy. The most effective caption wins the prize.
A caption contest challenges and stimulates your followers to get inventive and pause and take into consideration your model.
Extra importantly, you get far more feedback in your posts, which is essential to growing natural attain on Instagram.
4. Picture contest – @stylecuratorau
Model Curator is an Australian inside design and life-style weblog.
As soon as a month, they host a photograph and video problem throughout all social media channels, together with Instagram.
To enter, members must take an image or video exhibiting off their self-care routine—then tag and observe @stylecuratorau.
Moreover, they should add the branded hashtag within the caption of the submission—which is highly effective for neighborhood constructing. Extra on that later.
Picture contests current a novel alternative to curate user-generated content material you could showcase to extend your social proof and model consciousness.
5. Selfie contest – @ohuhuart
Ohuhu is an internet artwork provides retailer that runs an Instagram selfie contest to have a good time reaching 100k followers.
Members should take a selfie with Ohuhu’s artwork provides, tag @ohuhu, and use the branded firm hashtag to enter the draw.
The image with essentially the most likes wins—which inspires customers to take high quality pictures.
Ohuhu creatively showcases earlier selfie contest photos from previous members to construct a way of neighborhood and proof for future challenges.
6. Problem contest – @livetorchlight
Torchlight Townhomes is a pupil housing neighborhood that loves to have interaction its Instagram followers with enjoyable video games commonly.
To win a $25 reward card, members must tag a buddy. When Torchlight Townhouses feedback “Freeze,” the final one who commented wins.
Freeze tag is one in all many Instagram challenges you may run to maintain your followers on their toes whereas additionally reaching new audiences by tag referrals.
7. Joint giveaway – @biome
Biome is a sustainable and cruelty-free on-line retail retailer and commonly companions with moral manufacturers to do joint Instagram giveaways.
On this instance, Biome collaborated with a material nappy model, Designer Bums—the place each companies supply a $250 reward voucher to the winner.
To enter the giveaway, members must faucet on the hyperlink in Biome’s Instagram bio, which is a inventive strategy to drive clicks to their on-line retailer.
Doing joint Instagram giveaways is an efficient technique for growing your prize values and including selection on your followers. We’ve seen examples with as much as 5 companions, all providing distinctive prizes.
And within the case of Biome, a retailer reward voucher is attracting extremely certified leads with a robust purchaser intent to the net store.
8. Voting contest – @lovito_official
Lovito is a girls’s on-line clothes model and makes use of Instagram voting contests to check completely different style ranges and improve engagement.
To enter the competitors, customers must observe and vote on their favourite sample. Entries are restricted to at least one remark for every participant.
Operating common “vote to win” contests are efficient automobiles for getting suggestions in your prototypes and ideas whereas additionally boosting the natural attain of your submit.
9. Seasonal giveaway – @elise_della
Elise Della is a mother, mannequin, and cake-maker who makes use of seasonal giveaways to develop her Instagram profile.
Elise will get into the autumn theme with a photograph of herself in nature and fall leaf emojis within the giveaway caption.
Members can earn an additional 5 bonus factors if they will guess which deal with from the again would be the hottest.
Regardless of being a comparatively small account, this is a wonderful instance of utilizing a number of Instagram contest strategies to maximise engagement.
10. Wish to win – @rarebeauty
Uncommon Magnificence is a magnificence model based by well-known singer Selena Gomez, and so they run Instagram giveaways the place members want to love the submit to enter.
In accordance with the Instagram scheduling instrument, Later, a like on Instagram is one in all 5 engagement components to spice up the natural attain of your posts.
A like can also be one of many best actions a consumer can take, which is why it’s typically grouped with different entry strategies.
Uncommon Magnificence features a hyperlink within the caption to a giveaway touchdown web page utilizing the SweepWidget contest instrument.
Along with Instagram engagement, a centralized contest touchdown web page permits Uncommon Magnificence to develop its viewers on TikTok and develop its e-mail record on the identical time.
11. Select your prize – @_sixthreezero_
Sixthreezero, a motorcycle store in California, is thought for doing epic Instagram giveaways.
You’ll be able to submit an entry by downloading the sixthreezero peddling app and logging 2 miles. For those who win, you may select a motorcycle of your selection from 6 choices.
By giving members management over what prize they will win, you improve the need and engagement round your contest marketing campaign.
On this instance, sixthreezero makes use of Instagram galleries to showcase 6 completely different bikes you might win. Very engaging!
12. Instagram tales contest – @deadstock.app
500 million individuals use Instagram Tales daily — making it an ideal goal for inventive competitions.
An IG tales contest is unbelievable for growing engagement, particularly by shares.
Deadstock is a sneaker market cellular app and leverages Instagram contests to drive consumer exercise.
On this instance, Deadstock’s third entry methodology is to share the giveaway submit in your story and tag @deadstock.app.
Non-public customers are required to take a screenshot and direct message Deadstock for his or her entry.
Instagram customers are explicit about what they share on their IG tales. By getting that actual property, you’re guaranteeing your model is in entrance of a extremely intimate viewers that’s more likely to convert.
13. A number of winners – @lukeaashley
Luke A Ashley is a tattoo artist within the UK who faucets into Instagram giveaways to maintain his followers on their toes.
Luke does an excellent job of accelerating the stakes of his contests by providing a number of prizes to his followers.
On this instance, Luke has a distinct prize for 1st, 2nd, and third place, bettering the participant’s odds of successful one thing.
To enter, customers must do is observe Luke’s account and tag three mates. There’s no restrict to what number of occasions you may enter tapping into the viral referral engine of tagging.
14. Remark to win – @vego_garden
Vego Backyard sells raised backyard beds on-line and likes to make use of Instagram giveaways to increase its attain.
Members want to go away a remark ending the sentence, “FALLING in love with,” to enter the competitors. The most effective remark wins—making customers replicate on what they wish to say.
Getting extra feedback in your posts is an efficient manner to enhance natural attain on Instagram.
That is additionally one other glorious instance of a themed seasonal giveaway.
15. Branded hashtag problem – @fabfitfun
FabFitFun is a subscription for quarterly wellness merchandise and loves utilizing Instagram contests to construct their neighborhood of followers.
One of many entry strategies for the giveaway consists of added branded hashtag #fabfitfun within the feedback. This helps to get followers conversant in the hashtag, and that is the outcome:
A neighborhood of pleased prospects now commonly use the FabFitFun hashtag.
You’ll be able to replicate this mannequin by making a hashtag on your model or at the very least associated to your model.
Then make your hashtag a needed motion to enter your competitions.
You too can use your hashtag in Instagram picture contests to maintain observe of submissions.
16. Rebrand – @above.the.loop
A rebrand is a important second in your small business journey, and a giveaway is a unbelievable methodology to provide your transition an additional push.
ABOVE THE LOOP is an internet sneaker retailer within the UK. They just lately went by a rebrand and took the chance to run an Instagram giveaway to have a good time with followers.
As you’d anticipate from a sneaker model, the winner turns into the proprietor of a model new pair of footwear.
Nevertheless, to have a good time the big day, mates tagged by the winner are eligible to obtain a thriller prize. This candy addition raises the stakes of the competitors leading to extra engagement.
Instagram giveaways FAQs
Q: What can I giveaway on Instagram?
In accordance with Fb’s insurance policies, so long as you keep away from selling drug and alcohol therapy and playing, you may select nearly any prize on your Instagram giveaway.
Take into account that contests and sweepstakes fall beneath state gaming legal guidelines which implies chances are you’ll must register together with your native council in case your prize exceeds a sure worth. It’s all the time finest to be on the protected facet and seek the advice of authorized recommendation in your jurisdiction.
Q: How do you decide a winner for an Instagram giveaway?
For those who’re working a contest based mostly on talent, for instance, selecting essentially the most inventive remark or finest picture, then deciding on a winner is at your discretion.
However in case you’re working a sweepstake the place the competitors relies on likelihood, you then’d want to pick a winner at random. You’ll be able to export your Instagram feedback right into a spreadsheet utilizing GetCombot. Or, you might use a social media contest instrument like SweepWidget, which may randomize your entries and select a winner with one click on of a button.
Q: How do you do a giveaway on Instagram?
Operating a profitable Instagram contest comes all the way down to 4 steps:
- Set a aim: what metric do you want to improve on account of this competitors? Is it likes, follows, e-mail subscribers, gross sales?
- Select a prize: choose a prize that’s ideally related to your model and engaging to your viewers.
- Develop a plan: set your entry strategies, giveaway deadlines, guidelines, and promotion schedule.
- Choose a winner: select your winner by talent or likelihood and announce the outcomes to your followers.
- Observe the foundations! You have to be compliant to keep away from any attainable coverage violations. Right here’s a definitive information to Instagram’s contest guidelines and promotion tips.
Concepts for giveaways on Instagram
Instagram giveaway concepts are ample for almost any enterprise in any area of interest.
Now that you must decide what will get your followers excited. Do they like picture contests? A problem? A number of prizes?
Mess around with completely different mixtures to see which strategy resonates.
And don’t be afraid to vary up your format to re-engage your viewers.
- The Definitive Information To Instagram Hashtags
- Drive Extra Conversions With These Instagram Hyperlink In Bio Instruments
- How To Convert Your Private Instagram Profile Into A Enterprise Profile
- The Greatest Instagram Instruments To Enhance Your Social Media Presence
Disclosure: This submit accommodates affiliate hyperlinks. This implies we could make a small fee in case you make a purchase order.