27 Latest Facebook Messenger Statistics, Facts, And Trends

Fb Messenger is among the hottest messaging platforms worldwide, but it surely’s rather more than simply an app for staying in contact with family and friends.

For entrepreneurs, it presents ample alternative for lead era, promoting, and buyer interplay. Sadly, many enterprise house owners are deterred from utilizing Messenger as a result of a lack of know-how of the platform.

On this article, we’ll be having a look on the newest statistics regarding Fb Messenger. These stats can assist you study extra about who makes use of the app, what the present tendencies are, and the way it may be used for enterprise.

Prepared? Let’s get began.

Fb Messenger utilization statistics

Everyone knows that Fb Messenger is widespread, however the query is how widespread? The Fb Messenger statistics beneath will enable you to study extra about how many individuals are utilizing the platform and, maybe much more importantly, what they’re utilizing it for.

1. Individuals ship over 100 billion messages by way of Fb Messenger daily

That features messages despatched throughout Fb’s household of apps (together with Instagram, WhatsApp, and many others.). Nevertheless, seeing as Messenger is a devoted messenger service, it’s in all probability protected to imagine an enormous chunk of these messages undergo the app.

Even when solely 50% of these 100 billion messages are despatched by way of Messenger, that’s nonetheless a whopping 50 billion. To place that into perspective, that’s the equal of virtually 7 instances the entire variety of individuals on earth.

Supply: Fb Information1

2. The app has over 1.3 billion lively customers worldwide

This technically makes it the fifth hottest social platform on the earth and exhibits simply how large the messaging app’s attain is. It follows scorching on the heels of Instagram, which has simply 86 million extra customers at 1.386 billion.

This additionally implies that Fb inc. owns 4 of the highest 5 hottest social networks on the earth: Fb, Instagram, WhatsApp, and Messenger.

The app has over 1.3 billion active users worldwide

Supply: Statista2

3. Fb Messenger is the second hottest messaging app worldwide

Regardless of Fb Messenger’s unimaginable success, it’s not the most well-liked messaging app on the market. That title goes to WhatsApp, Messenger’s closest rival within the social community area and one other Fb Inc. subsidiary.

Whether or not Messenger will proceed to develop its person base and rise above WhatsApp within the subsequent few years stays to be seen.

Facebook Messenger is the second most popular messaging app worldwide

Supply: Statista3

4. Fb Messenger was downloaded over 181 million instances in North and Latin America in 2020

2020 was a meteoric yr for just about each social community – and Fb Messenger was no exception.

The silver lining to the pandemic was that a large variety of individuals took to social media to remain involved with their family and friends as nationwide lockdowns saved them bodily aside. Because of this, the app was downloaded a whopping 181.4 million instances within the Americas alone.

Supply: Statista1

5. Over 500,000 Fb customers are added to Fb Messenger each day

Over the previous couple of years, lots of people have expressed considerations that Fb and Fb Messenger are dropping reputation amongst youthful generations and that consequently, they’re ‘slowly dying’. Nevertheless, as this stat exhibits, that assumption couldn’t be farther from the reality.

Quite the opposite, Fb Messenger continues to develop quickly. In response to Inc, Messenger will get round 100 million new customers each 5 to 6 months. That works out at round 555,555 to 666,666 (I do know, creepy) new customers daily.

Supply: Inc.com

6. Over 7 billion conversations happen on Messenger daily

That equates to over 2 and a half trillion conversations every year. In different phrases, it’s quite a bit. If we evaluate this determine to the variety of lively customers, we are able to detract that, on common, every person has over 5 conversations on Messenger daily.

Supply: Inc.com

7. 2.5 million Messenger teams are began daily

Most messages despatched by way of Messenger are direct, i.e. they’re despatched to a single individual. Nevertheless, numerous Messengers are additionally despatched through group chat.

Messenger makes it straightforward to speak with a number of individuals without delay. All it’s a must to do is begin a gaggle chat, add all of the individuals you wish to attain, and ship a message. That single message will go to all of the individuals within the chat. The common group has 10 individuals in it.

Supply: Inc.com

8. Over 150 million video calls are made on Messenger daily

Messenger isn’t only for direct textual content messaging. Many individuals additionally use it as a voice or video name platform. The truth is, greater than 150 million video calls undergo the platform each single day. That’s much more than many different devoted video calling apps.

Supply: Fb Information2

9. Over 200 million movies are despatched through Messenger

Individuals don’t simply use Messenger to speak with their family and friends, they use it to share video content material too.

In response to this new means of utilizing Messenger, Fb just lately launched the ‘Watch Collectively’ characteristic, which permits customers to take pleasure in watching movies collectively in real-time.

It really works like this: customers begin an everyday Messenger video name after which swipe as much as entry the menu. From there, they choose Watch Collectively, and may then browse advised movies or seek for a selected video. You possibly can then watch the video along with as much as 8 individuals within the Messenger video name.

Watch Collectively presents a number of alternatives for influencers/creators on the platform who need a new technique to join with their viewers and construct an engaged neighborhood.

Supply: Fb Information2

Fb Messenger demographic statistics

Should you’re planning on utilizing Fb Messenger for maintaining in contact together with your prospects, it’s essential to know precisely who’s utilizing the app. Listed here are some Fb Messenger statistics associated to person demographics. 

10. Round 56% of US Messenger customers are males

As of July 2021, male customers accounted for 55.9% of the entire variety of Fb Messenger customers within the US. This strains up with Fb’s viewers at massive, which has an identical gender cut up (56% male: 44% feminine).

It’s essential to notice, although, that this determine was primarily based on Fb Messenger’s promoting viewers knowledge. It may not correlate precisely precisely with the variety of month-to-month lively customers, but it surely gives a fairly good indication.

The takeaway for entrepreneurs and companies right here is that Fb Messenger may be a greater channel to deal with in case your goal prospects are largely male.

Supply: Datareportal

11. 23.9% of Fb Messenger customers within the US are aged 25-34

You’d be forgiven for considering that Fb Messenger can be hottest amongst older age teams. In any case, Fb has garnered a status for being considerably of a ‘boomer’ social platform that’s fallen out of favor amongst youthful customers.

Nevertheless, the information paints a distinct story and means that the concept Fb Messenger caters largely to older customers could also be a fantasy.

Quite the opposite, Fb Messenger’s largest person demographic by age is 25-34-year-olds. Virtually 1 / 4 of Fb Messenger customers are on this age vary, which implies the messaging app is technically extra widespread amongst millennials than boomers.

Supply: Statista5

12. Fb Messenger Children has greater than 7 million month-to-month lively customers

Fb Messenger Children had been launched in 2017 in response to the large demand for folks to have an app that was protected for his or her youngsters to work together and talk with. The app permits mother and father full oversight on what their youngsters are doing on the app, which gives an additional stage of security and safety for each mother and father and youngsters.

As youngsters below 13 are technically not allowed to make use of Fb and different social media platforms, this app has change into fairly widespread with preteens that wish to keep in contact with their buddies.

In response to WSJ, the app has greater than 7 million month-to-month lively customers, and the expansion of the app was fairly speedy. A Fb spokesperson reported that the variety of customers of Fb Children elevated by 3.5x in just a few months.

Supply: WSJ

13. Fb Messenger is the most well-liked messaging app in 15 completely different nations

The nations the place Fb messenger had the very best reputation of any messenger apps embrace the US, Australia, Canada, France, Belgium, Philippines, Poland, Thailand, Denmark, and Sweden. In different nations such because the UK and most of South America, WhatsApp is the most well-liked. In China, WeChat is the most well-liked messaging app.

Facebook Messenger is the most popular messaging app in 15 different countries

Supply: Similarweb

Fb Messenger enterprise and advertising statistics

As we talked about earlier, Fb Messenger might be a particularly worthwhile useful resource for companies. Listed here are some Fb Messenger statistics regarding utilizing the platform for advertising and enterprise.

14. Fb Messenger elevated its income by nearly 270% in 2020

Fb Messenger has seen constant income development since its inception, and lots of predict that the app turnover will proceed to extend yr on yr.

In 2017, Fb Messenger generated simply $130,000 in income. By 2018, that elevated greater than tenfold to $1.68 million. By 2019, it had greater than doubled once more to round $4 million. And final yr, it elevated once more to a whopping $14.78 million.

That’s a fairly dramatic income enchancment – These are the type of figures that might put a smile on any investor’s face.

Supply: Statista7

15. 40 million companies are lively customers of Fb Messenger

Fb and Messenger alike are a hub for enterprise. With many options out there for companies to make the most of, Fb and its messaging app are extraordinarily widespread amongst small companies particularly.

In response to an article revealed by Fb Messenger, the app is utilized by round 40 million companies.

Supply: Fb Messenger Information1

16. 85% of manufacturers reported they use Fb Messenger frequently

Fb Messenger is especially widespread within the US and Canada, and lots of manufacturers within the area make the most of the app for advertising and buyer assist. In response to a research carried out by Statista round 85% of manufacturers use Fb Messenger.

Within the research, manufacturers had been requested “Which immediate messenger or video name providers do you utilize frequently?” and most manufacturers responded with “Fb Messenger”.

Supply: Statista6

17. Every day conversations between customers and companies grew by greater than 40% in 2020

For a lot of Fb customers, the Fb platform is an effective way to work together with the companies they love. Other than companies pages on the primary Fb platform, customers may also contact companies for assist and assist utilizing Messenger.

In response to figures revealed by Fb, that is changing into a standard means for individuals to contact companies. In 2020 alone, the variety of each day conversations between companies and customers is assumed to have grown by nearly half.

Supply: Fb Messenger Information2

18. There are over 300,000 bots working on messenger

One of many key options of Fb Messenger that makes it so enticing for companies is the provision of chatbots. Chatbots permit companies to robotically reply to buyer queries and reply FAQs and extra. It’s an effective way for companies to remain in contact with their prospects on social media with out an excessive amount of problem. In response to the Enterprise Beat article, the variety of companies utilizing bots on Fb Messenger stands at over 300,000.

There are over 300,000 bots operating on messenger

Supply: Enterprise Beat

19. Fb messages can yield 88% open charges and 56% click-through charges

In response to an article revealed by advertising skilled Neil Patel, Fb messages might be a particularly efficient lead era and gross sales device. In response to the article, a research discovered that messages despatched by companies on Fb might yield as a lot as 88% open charges. The research confirmed equally excessive click-through charges too, with figures of as much as 56%.

These sorts of figures are considerably increased than the common electronic mail open and click-through charges. The upshot of that is clear: if you’d like audiences to have interaction together with your messages, deal with Messenger slightly than electronic mail.

Supply: LinkedIn

20. Fb Messenger adverts are as much as 80% more practical than emails

E-mail is a go-to for a lot of entrepreneurs, however within the age of social media, some consultants imagine that it’s not the simplest technique to attain out to prospects and generate leads.

In response to an article revealed by Search Engine Journal, Fb Messenger adverts have been confirmed to be as much as 80% more practical than these despatched through electronic mail.

Supply: Search Engine Journal

Fb Messenger development and tendencies statistics

Fb Messenger is a well-liked platform that’s persevering with to evolve and develop. Listed here are some Fb Messenger statistics that can enable you to study extra concerning the development of the app and uncover some present tendencies. 

21. There’s been a 20% uptick in audio messaging on Fb Messenger

Messenger presents a variety of the way for customers to share messages from textual content to video calling and extra.

Probably the most widespread in current months has been audio messaging. Fb reported that there was a rise in the usage of audio messaging on the platform of round 20%.

Because of this, Fb has just lately carried out some new options to make audio messaging simpler. The brand new tap-to-record characteristic means you now not want to carry down the mic to report audio.

Supply: Fb Information3

22. Privateness is changing into extra essential to Fb Messenger customers

Fb studies that over the past 4 years, extra customers have been selecting messaging apps that supply higher privateness options internationally.

The common web person is changing into extra conscious of cybersecurity, and they’re eager to make sure that their personal conversations stay personal. Because of this, Fb is now prioritizing privateness on Messenger and implementing new, extra sturdy privateness settings.

Supply: Fb Information4

23. Video calling on Messenger and WhatsApp greater than doubled final yr in varied nations

The pandemic introduced native lockdowns internationally that prevented households and buddies from assembly up head to head. This meant individuals had been pressured to seek out new methods to attach with each other, and video calling grew to become the usual for a lot of.

Because of this, the usage of apps like Messenger for video calling greater than double in 2020. Fb even launched the Fb Portal system, which aimed to make it simpler for individuals of all ages to attach through video on Messenger.

Supply: Fb Information5

24. Over 700 million accounts now participate in video calls daily throughout Messenger and WhatsApp

Messaging apps have come to this point for the reason that days of immediate messengers like BBM or MSN, and many individuals now use the apps to video name as a substitute of contacting their family and friends through textual content.

In response to Fb, round 700 million accounts have interaction in video calling daily, and this has led to Fb innovating to offer extra video calling options.

Because of this, Fb just lately launched the brand new Messenger Rooms characteristic.

Supply: Fb Information5

25. New Yr’s Eve 2020 noticed essentially the most Messenger group video calls of all time

2020 was a turbulent yr for a lot of companies, but it surely’s protected to say that it was an important yr for social media apps and platforms, together with Fb Messenger. On New Yr’s Eve of 2020, the app noticed extra group name ever earlier than, with family and friends eager to just about join as many couldn’t attend events or occasions.

It was the app’s largest day ever for group calls consisting of three or extra individuals within the US. Practically twice as many group video calls had been made on New Years’ Eve 2020 than on a mean day.

New Year’s Eve 2020 saw the most Messenger group video calls of all time

Supply: Fb Information6

26. Over 18 billion GIFs are despatched per yr through messenger

Should you don’t already know, GIFs are transferring photos or clips that may be despatched simply in a message format.

Messenger is many individuals’s go-to app for texting and calling their buddies and other people additionally like to share multimedia parts like GIFS, emojis, and images utilizing the app. Along with GIFs, round 500 billion emojis are used on the platform every year.

Supply: Inc.com

27. Customers misplaced round $124 million on account of Messenger scams in 2020

With so many individuals spending time indoors and on-line in 2020, cybersecurity threats and scams elevated considerably. Sadly, Fb Messenger wasn’t in a position to keep away from this uptick in cybercrime, and lots of messenger customers fell sufferer to scams amidst the pandemic.

In response to an article revealed by AARP, in complete, customers misplaced over $100 million to scammers working on Messenger. The vast majority of these scams are a results of id theft, and hackers taking management of different individuals’s accounts. Though scams like this elevated throughout 2020, hopefully, Fb will work on serving to its customers change into extra conscious and guard in opposition to cyber threats on the platform.

Supply: AARP

Fb Messenger statistics sources

Closing ideas

And that’s a wrap! Hopefully, you’ve discovered our roundup of 27 intriguing statistics that inform you nearly all the things that there’s to know concerning the 2nd hottest messaging app on the earth helpful.

Should you’re eager to seek out out extra about utilizing social media platforms in your advertising technique, you should definitely take a look at a few of our different statistics articles together with 38 Newest Twitter Statistics: What Is The State Of Twitter? and 33 Newest Fb Statistics And Info You Want To Know.

Or for those who need assistance managing your social media efforts, take a look at our roundup of the most effective social media administration software program.

Facebook Messenger Statistics

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