The 11 Best Marketing Automation Software Platforms Compared

Searching for a roundup of one of the best advertising and marketing automation instruments? You’re in the best place!

When you’re making an attempt to run a enterprise, it is sensible to automate as many repetitive duties as you may – and that’s the place advertising and marketing automation software program is available in.

These instruments can assist you to higher optimize your campaigns, simplify your workflows, and maintain lots of the common day-to-day duties concerned in advertising and marketing operations for you, thus saving you a ton of money and time. 

Under, we’re evaluating one of the best advertising and marketing automation software program. We’ve additionally included suggestions for particular conditions.

Let’s get began.

The most effective advertising and marketing automation software program – abstract

  1. ActiveCampaign – Greatest advertising and marketing automation answer general.
  2. Drip – Greatest advertising and marketing automation software program for ecommerce.
  3. GetResponse – Greatest “full-stack” advertising and marketing automation device.
  4. Sendinblue – Most reasonably priced advertising and marketing automation device and greatest for SMS advertising and marketing.
  5. Freshmarketer – Greatest for small to mid-size companies.
  6. Omnisend – One other nice electronic mail and SMS automation device.
  7. HubSpot – Greatest automation software program for bigger companies.
  8. Keap – A simple-to-use advertising and marketing and gross sales automation platform with excellent assist.
  9. ManyChat – Greatest chat advertising and marketing automation device.
  10. ConvertKit – Greatest electronic mail advertising and marketing automation device for content material creators.
  11. ConstantContact – A whole electronic mail advertising and marketing toolkit with highly effective, built-in automation.

#1 – ActiveCampaign

ActiveCampaign is a buyer expertise automation platform that can be utilized to enhance your advertising and marketing efforts throughout the board. 

ActiveCampaign Marketing Automation Homepage

It’s a full-featured answer that may provide help to to automate a spread of duties from electronic mail advertising and marketing automation to buyer relationship administration and gross sales processes. A number of the most helpful automation options that ActiveCampaign provides embrace: 

  • Automation mapping – This device permits you to acquire a greater understanding of how your automations join collectively, and it may well provide help to determine key bottlenecks in your buyer journey. It’s primarily a means so that you can view all of your automations in a single easy-to-understand dashboard. You may edit, take away or add new automations throughout the automation map and generate high-level studies.
  • Automation objectives – The automation objectives options mean you can arrange and observe objectives in your campaigns. You should utilize this function to automate issues like gross sales and follow-up emails based mostly on particular actions that your clients take. You too can section your viewers based mostly upon the completion of various objectives which is able to assist so as to add a degree of personalization to your campaigns.
  • Dynamic content material – With the dynamic content material function, you may be certain that your clients see one of the best and most optimized content material for them. You may create a number of electronic mail variations with completely different photographs, CTA’s, and extra and arrange automations to ship them to the best clients on the proper time.

What’s nice about ActiveCampaign is that it may well actually provide help to get a greater understanding of your buyer journey and optimize your processes to enhance lead era and gross sales. With ActiveCampaign, you need to use each bit of data accessible to you, as this highly effective software program can pull data from each on-line and offline channel. 

Total, this can be a nice advertising and marketing automation device and can be utilized to handle each step of your electronic mail advertising and marketing campaigns, not simply automation.

Pricing: Pricing plans begin from $7.50/month.


#2 – Drip

Drip is an electronic mail and SMS automation software program that’s designed with ecommerce companies in thoughts. 

Drip Marketing Automation Homepage

This software program can assist you create and automate campaigns that can goal your clients based mostly on their behaviors and interactions together with your model. A number of the most helpful options of Drip embrace: 

  • Conduct-based automations – This function is vital for ecommerce companies, as you may arrange highly effective automations based mostly on how your clients are interacting together with your website or product. You may arrange completely different triggers akin to somebody viewing your merchandise, or making a purchase order so as to robotically get in contact together with your clients at key occasions throughout their procuring expertise.
  • Scheduled sending – This can assist your companies to save lots of time on sending important emails akin to welcome emails, win-back, and loyalty-building messages. You may arrange precisely when your clients will obtain these communications, and you’ll even arrange time zone data in order that your entire clients see the emails at prime time.
  • SMS automation – In contrast to many different advertising and marketing automation software program instruments, Drip provides optionally available SMS advertising and marketing. For ecommerce companies, SMS offers an on the spot method to get in contact with clients and it has extraordinarily excessive conversion charges. With Drip, you may automate your SMS campaigns in as a lot element as you do your electronic mail campaigns which is ideal for growing engagement and bettering gross sales.

Along with automating your electronic mail and SMS campaigns, you can even use Drip to generate lead era types. It additionally comes with some highly effective segmentation and reporting options which can be helpful for optimizing your campaigns.

Pricing: Plans begin from $19/month.


#3 – GetResponse

GetResponse GetResponse is a full-stack advertising and marketing device that can be utilized to handle each side of your lead era and gross sales efforts. It consists of options for constructing web sites, touchdown pages, and sign-up types, in addition to advertising and marketing automation instruments. 

GetResponse Homepage

With GetResponse, you may construct a strong base of buyer knowledge with a view to inform your campaigns and automations. Then utilizing the GetResponse visible automations constructing device, you may craft the right automations that can provide help to to promote extra and construct relationships together with your clients with none further effort. 

You may assign tags and filters based mostly on consumer conduct to make sure that clients obtain emails which can be most suited to them at their present stage within the funnel. You too can use GetResponse to create detailed buyer profiles because of the limitless tags function and the engagement scoring system.

Along with automation options, GetResponse offers a ton of electronic mail advertising and marketing options that may provide help to handle all the things from autoresponder emails to transactional emails. There’s additionally dwell chat, paid promoting, and conversion funnel options too. 

Total, this can be a nice full-stack device. When you’re on the lookout for an all-in-one answer that may provide help to to supercharge your advertising and marketing campaigns, GetResponse is simply what you want.

Pricing: Plans begin from $12.50/month.


#4 – Sendinblue 

Sendinblue is an reasonably priced all-in-one advertising and marketing device with built-in automation. It provides enterprise-level options at an entry-level worth level.

Sendinblue Homepage

Sendinblue comes with a ton of instruments that can assist you with all of your advertising and marketing efforts in a single place. You should utilize it to automate your advertising and marketing campaigns and buyer communication throughout a number of channels, together with electronic mail and SMS.

Regardless of being a really reasonably priced choice, Sendinblue provides some superior electronic mail automation options. For instance, you may arrange A/B testing to separate take a look at two completely different automation workflow paths to higher optimize your campaigns. You too can handle the entire expertise with international restart and exit situations.

One of many coolest options of Sendinblue is its chatbot. You may create your individual chat surroundings in minutes, personalised to match your branding, after which implement it in your website in seconds by copying and pasting the code snippet into your website header.

As soon as it’s put in, your chatbot will robotically area buyer queries for you. You and your crew can reply questions from leads in real-time. You too can streamline workflows and cut back response occasions by robotically assigning conversations to completely different chat brokers based mostly on the particular question.

Pricing: Sendinblue provides a free plan restricted to as much as 300 emails per day and a single consumer. Paid plans begin from $25/month however fluctuate relying in your month-to-month electronic mail quantity.


#5 – Freshmarketer

Freshworks is a full-featured buyer relationship administration device, that’s nice for small to medium companies.

Freshworks - Freshmarketer Homepage

Freshworks is damaged down into three completely different instruments which might be bought individually:

  • Freshdesk – For managing multi-channel customer support.
  • Freshsales – For gross sales and income progress.
  • Freshmarketer – For creating highly effective advertising and marketing automations.

All these instruments are extraordinarily helpful for small and mid-sized companies, but it surely’s the Freshmarketer device that actually knocks it out of the park relating to automation. 

Freshmarketer consists of instruments like warmth mapping that may provide help to get an in-depth understanding of our clients and their behaviors. You may then use this data to arrange chatbots that can assist clients on the most vital phases of their buyer journey. 

Freshmarketer additionally has an easy-to-use dashboard the place you may get an end-to-end view of every particular person buyer’s journey which can be utilized to section your viewers and lists with element and precision.

You should utilize this automation software program to handle different advertising and marketing duties akin to transactional emails, and basic buyer communication. From contained in the CRM dashboard, you may contact your clients by way of electronic mail and chat. 

There are additionally options that can assist you handle conversion charge optimization, create touchdown pages and generate advertising and marketing studies. Freshworks is a good selection for companies which can be on the lookout for an excellent worth CRM device that features highly effective automation options.

When you’re on the lookout for a device that mixes gross sales and advertising and marketing, Freshsales Suite combines the performance of Freshsales and Freshmarketer in a single.

Pricing: All instruments have a free plan, with Freshdesk having a free trial. Paid plans begin from $15/month.


#6 – Omnisend

Omnisend is a real omnichannel advertising and marketing automation device that helps with electronic mail, SMS, push notifications, WhatsApp, Fb, Google Advertisements, and extra. 

Omnisend Homepage

The largest profit to combining all that below one roof is inter-channel communication. Omnisend unifies your multi-channel advertising and marketing efforts so you may oversee cross-channel campaigns from one dashboard. 

This lets you set off notifications on completely different channels in sync so that you don’t have to fret about disjointed campaigns (for instance, there’s no danger of errors like sending out a ten% SMS low cost code and a 20% push notification on the identical time).

It additionally aids with buyer communication: you may drag and drop completely different messaging channels (like electronic mail, SMS, and push notifications) into one single workflow to offer your clients with a extra constant expertise.

Omnisend is simple to get began with as nicely. When you don’t wish to construct your workflows from scratch, you may benefit from ready-made settings to quickstart your automation implementation. 

For instance, there are ready-made welcome electronic mail sequences, product abandonment emails, cross-sell message templates (suggest merchandise based mostly on earlier orders), and extra.

That can assist you to optimize your marketing campaign, you may benefit from automation splits and A/B testing, and draw insights from strong analytics instruments and superior reporting options.

Pricing: Omnisend has a versatile pricing construction that depends upon how many individuals you’re sending messages to.

You may get began with Omnisend at no cost (restricted to 500 emails, 500 push notifications, 60 worldwide SMS, and 250 contacts). Paid plans with a lot larger caps begin at $16/month.


#7 – HubSpot

HubSpot is the right automation software program for bigger companies, because it encompasses not solely highly effective advertising and marketing automations, however all the things you would wish to handle large-scale advertising and marketing campaigns, customer support, and extra. 

HubSpot Homepage

One of many principal advantages of HubSpot is that it centralizes your entire advertising and marketing duties in a single easy-to-use software program package deal. Throughout the advertising and marketing hub, you may carry out important automation duties akin to nurturing and scoring leads, personalizing large-scale electronic mail campaigns, and managing and analyzing bulk knowledge units. 

With HubSpot, understanding your buyer knowledge and managing your automation workflows is extraordinarily straightforward because of their visible workflow editor. HubSpot’s superior segmentation options imply you can ship automated emails to your clients, however they may nonetheless have a private contact. 

Along with automation options, HubSpot additionally offers a spread of instruments that may make advertising and marketing loads simpler. You should utilize Hubspot to create weblog content material, enhance your website positioning and monitor your model mentions throughout social media. You too can observe advertisements from throughout social media platforms together with Fb, Instagram, and Linkedin.

Alongside the Advertising hub, HubSpot clients additionally get entry to a full toolkit for buyer relationship administration. You may benefit from a gross sales hub, service hub, CMS hub, and operations hub. Total, it’s an especially expansive and great tool that’s nicely suited to massive scale advertising and marketing groups.

Pricing: Plans begin from $45/month.


#8 – Keap

Keap is a gross sales and advertising and marketing automation platform that gives each straightforward and superior automations.

Keap Homepage

If you wish to get began rapidly with out having to construct advanced workflows first, Keap’s Simple Automations can assist. These are quick-win automations that take subsequent to no time to arrange however can nonetheless result in huge positive aspects in your advertising and marketing and gross sales efficiency and embrace:

  • New lead captures – Shortly arrange automations to seize leads who fill out your contact type and robotically guide an appointment with them.
  • Automated reminders – When you’ve arrange an appointment with a buyer, they’ll robotically be despatched reminders at set intervals.
  • Gross sales nurturing – Any new leads you generate are added to your gross sales pipeline to obtain follow-up emails with promotions, provides, and offers only for them.
  • Publish-purchase communications – Automations will robotically ship out bill reminders and thanks emails as soon as they’ve paid.

If you wish to arrange extra refined automations, the ‘Superior Automations’ builder can assist. It’s a drag-and-drop builder that may provide help to to rapidly put collectively customized automation processes in an intuitive visible interface. Simply drag completely different triggers, sequences, and objectives onto the web page. 

You may combine Keap with the remainder of your advertising and marketing stack by means of Zapier integration.

Pricing: Keap plans begin from $40 monthly. A 14-day free trial is accessible.


#9 – ManyChat

When you really feel such as you’re spending an excessive amount of time responding to messages on social media, ManyChat might be the device for you. ManyChat is a robust Chatbot software program that may provide help to to automate your SMS and social media advertising and marketing efforts. 

ManyChat Homepage

Chatbots have gotten a typical function of social media platforms like Instagram and Fb, and with ManyChat, you may be certain that your clients get the assistance and assist they want, at any time when they want it and on their platform of selection. 

Constructing chatbots with ManyChat is extraordinarily simple, and you’ll deploy your bots to Instagram or Fb inside minutes. Total, it’s the right device for folks seeking to save time on their social media advertising and marketing efforts.

Pricing: ManyChat has a free plan accessible. Paid plans begin from $15/month.


#10 – ConvertKit

ConvertKit is a ‘creator advertising and marketing platform’ and provides one of the best automation toolkit for musicians, artists, and different content material creators.

ConvertKit Homepage

In contrast to a lot of the different instruments on this checklist, ConvertKit isn’t concentrating on companies – they’re concentrating on creators. They know their viewers nicely and perceive that creators need various things out of their advertising and marketing instruments, like simplicity, affordability, and ease of use. 

As such, they’ve constructed a device that’s tremendous straightforward to make use of. The visible automation platform makes creating easy automations a breeze. You may construct customized paths in your funnels by linking up occasions, actions, and situations to create a whole buyer journey. 

When you’re executed, you may have a look at your visible automations any time for a fast replace on what’s occurring (you may see what number of subscribers have accomplished every step of the journey to date).

Whenever you click on on a type or sequence inside your visible workflow, it’ll open up the content material (e.g. electronic mail) in the identical window, so you may customise it with out having to go away the web page.

If you wish to maintain issues even easier, you may create particular person automation guidelines utilizing the ‘if this, then that’ set off perform, with out having to construct a complete funnel.

Except for electronic mail advertising and marketing automations, ConvertKit features a fundamental touchdown web page builder, an built-in commerce answer (create product pages, implement purchase buttons and a fee gateway, and begin promoting), and tons of integrations with third-party instruments.

Pricing: You may strive ConvertKit at no cost for as much as 1,000 subscribers. Paid plans begin from $9 monthly.


#11 – ConstantContact

Lastly, we’ve ConstantContact – a whole electronic mail advertising and marketing toolkit with highly effective, built-in automation.

Constant Contact Homepage

ConstantContact makes it straightforward to create branded emails, construct a web site, promote merchandise, and drive site visitors from a single platform. Superior automation options are built-in proper out of the field. 

You may automate your electronic mail advertising and marketing campaigns by sending out welcome emails, organising drip campaigns, robotically segmenting your contacts, and extra. 

One cool function is the power to set off particular electronic mail collection based mostly on how your subscribers work together with different emails. For instance, you may robotically resend emails to contacts that don’t open them the primary time round.

You too can use ConstantContact to create the sign-up types it’s worthwhile to develop your checklist, and arrange ‘text-to-join’ SMS opt-in messages.

Pricing: Begin at $20 monthly. A free trial and 30-day money-back assure can be found.


What’s advertising and marketing automation software program? 

Advertising automation platforms present the instruments entrepreneurs must automate repetitive duties – not only for effectivity’s sake, but in addition to enhance the general effectiveness of their advertising and marketing campaigns. These instruments might be deployed throughout varied channels, like electronic mail, social media, and even advert campaigns.

With out getting too sophisticated, it really works like this: entrepreneurs can use automation software program to arrange automated sequences (for instance, that could be a collection of emails) and specify standards to set off these sequences (for instance, becoming a member of your mailing checklist may set off a collection of welcome emails). 

After all, this can be a quite simple instance. Trendy-day advertising and marketing automation software program tends to be very refined and might do much more than that. It may well help enormously in many alternative areas, notably with issues like lead nurturing, buyer communication, and segmentation.

Many instruments are powered by synthetic intelligence (AI) and use machine studying to higher optimize automated advertising and marketing campaigns. 

For instance, some advertising and marketing automation software program options can observe consumer behaviors and use this to separate up your viewers into a number of completely different segments. Then, AI can robotically execute completely different automation sequences for particular segments with a view to ship extra personalised buyer experiences and obtain higher outcomes.

That is simpler as an example with an instance, so let’s think about we’ve simply robotically despatched a welcome electronic mail out to a bunch of folks that have lately joined your mailing checklist.

Particular person A opens the welcome electronic mail and clicks by means of to your web site (indicating they’re actively partaking together with your emails), whereas particular person B instantly deletes it (indicating they’re not).

Relying on the way you wish to arrange your automation sequences, particular person A could also be robotically pulled into an electronic mail chain designed to proceed to nurture them and transfer them additional down your gross sales funnel. 

However, particular person B could also be pulled off the workflow fully so that you don’t ship them any extra emails or transfer right into a separate workflow designed to re-engage them.

Some advertising and marketing automation software program instruments are much less superior/refined than others. The suitable one for you’ll rely in your wants and the way easy/advanced your operations are.

What options does advertising and marketing automation software program provide?

Most advertising and marketing automation software program will provide a broad set of options to assist with each side of your advertising and marketing operations and help with different advertising and marketing channels (e.g. social media).

These advertising and marketing automation options embrace:

  • Customer monitoring – Maintain observe of who’s viewing what you are promoting web site, what pages they’re clicking on, and the way lengthy they’re spending on the web page. 
  • Prospect exercise monitoring – Some advertising and marketing automation software program can observe your prospects’ actions as they transfer by means of your funnel and provide you with a warning or set off sure messages when particular actions are taken. 
  • Lead scoring and grading – Some instruments might be programmed to assign a rating to leads based mostly on elements like actions they’ve taken or their demographic knowledge. This rating tells you the way shut the lead is to being able to buy.
  • Automated lead task – You may program many automation instruments to robotically assign leads that meet sure scores to your gross sales reps.
  • Touchdown web page builders – Construct high-converting touchdown pages to make use of in your campaigns utilizing frontend drag-and-drop web page editors.
  • Dynamic content material – Mechanically show personalised content material to your completely different viewers segments. This can assist increase engagement and conversions.
  • Social media administration – Handle your social media accounts, arrange computerized posting, and extra. Word: see our devoted article on social automation software program if social media is a precedence for what you are promoting.
  • Electronic mail advertising and marketing – Create autoresponders and electronic mail sequences, arrange triggered emails based mostly on purchases, website visits, and many others., and extra. 
  • CRM options – Most advertising and marketing automation software program can have built-in buyer relationship administration options like a unified inbox, automated chatbots, and extra.
  • Record segmentation – Section your mailing checklist into teams based mostly on consumer actions, lead scores, demographics, and extra, then launch personalised electronic mail campaigns.
  • Visible electronic mail builder – This can assist you create superior emails from customizable templates to make use of as a part of your automated campaigns.

What do you have to search for in a advertising and marketing automation device?

There are some things to contemplate while you’re on the lookout for a advertising and marketing automation device. Firstly, you’ll want to contemplate whether or not you need an all-in-one answer or if you’d like a device that focuses on only one advertising and marketing channel.

It’s nicely price trying on the particular advertising and marketing automation options which can be vital to what you are promoting.

For instance, in case you solely do electronic mail advertising and marketing (and don’t ever each with social media advertising and marketing, advertisements, and many others.), then you definitely’ll simply wish to search for an electronic mail automation device. Investing in an all-in-one device can be overkill as they have a tendency to price extra and also you’d be unlikely to make use of a lot of the options.

Subsequent, think about how a lot you wish to spend and search for one thing that matches your price range. Advertising automation device plans can vary from a number of {dollars} monthly on the backside finish to hundreds of {dollars} monthly on the high finish of the market (like Hubspot’s Enterprise plan). 

Different elements to look out for are:

  • Caps and limitations – Some automation device plans might restrict issues just like the variety of emails you may ship, or the variety of contacts you may have in your mailing checklist. 
  • Ease of use – It’s a good suggestion to decide on a advertising and marketing automation device that’s straightforward to make use of, with a easy however refined consumer interface. Ideally, it needs to be developer-friendly too and assist issues like APIs and Webhooks.
  • Help – Everybody runs into issues and has questions now and again. one of the best advertising and marketing automation instruments will provide educated and useful assist you can contact simply at any time.

What are the advantages and ROI of selling automation software program?

There’s a motive over half of all B2B organizations use advertising and marketing automation. Listed below are some statistics that present a number of the largest advantages of selling automation software program, and the type of ROI you may count on:

  1. It helps you generate new leads. 80% of selling automation customers say they noticed their variety of leads improve after including the software program to their expertise stack.
  2. It may well provide help to to transform extra leads. 77% of selling automation customers report a rise in conversions.
  3. It boosts gross sales productiveness. In accordance with the stats, advertising and marketing automation will increase gross sales productiveness by 14.5%.
  4. It reduces prices. Advertising automation results in a 12.2% discount in advertising and marketing overheads, on common.
  5. It frees up your time. Advertising automation can maintain duties you don’t have time to do your self, releasing up your time to give attention to bettering what you are promoting in different methods, driving extra gross sales, and growing your income
  6. It may well enhance your response metrics. Response metrics embrace issues like electronic mail open charges and click-through charges. 57% of entrepreneurs say these metrics are how they measure ROI, and advertising and marketing automation instruments can dramatically enhance them by enabling you to higher personalize your advertising and marketing messages in your completely different viewers segments in order that they’re extra prone to have interaction with them.
  7. It may well improve your ROI. 65% of selling influencers say the highest precedence of their advertising and marketing expertise technique is to extend ROI, and automation instruments can assist get you thereby enabling you to drive extra gross sales.
  8. The highest three largest advantages of selling automation are lead administration, extra related messaging/content material, and elevated income, in accordance with the information.

And that’s not all – there are loads extra stats the place these got here from. See our roundup of selling automation statistics for the complete checklist.

Selecting the best advertising and marketing automation software program for what you are promoting

That concludes our roundup of one of the best advertising and marketing automation instruments. The one query that continues to be is: which one is one of the best platform for what you are promoting? 

As we talked about earlier, there are many various factors to contemplate when weighing up your choices, however if you’d like a fast reply, right here’s what we’d suggest:

  1. Select ActiveCampaign if you’d like the general greatest advertising and marketing automation device (consists of electronic mail advertising and marketing, CRM, lead administration instruments, website monitoring, and extra)
  2. Attempt Drip in case you’re operating an ecommerce retailer and wish to automate campaigns throughout a number of channels.
  3. Go for GetResponse for an superior full-stack advertising and marketing automation device that gives superior electronic mail advertising and marketing, contact scoring, and lead segmentation

Hopefully, one in all these instruments would be the proper match in your wants.


Disclosure: This put up comprises affiliate hyperlinks. This implies we might make a small fee in case you make a purchase order.

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