The Best Social Media Automation Tools To Boost Productivity

Do you need to save time on social media? In that case, you’ll want the proper social media automation instruments that will help you keep productive.

Social media automation instruments are a good way to avoid wasting time, enhance effectivity and maximize the ROI of your social media campaigns.

Whether or not you need assistance to handle feedback and interactions, schedule posts, or enhance your total content material technique, there’s a social media automation device on the market for all the pieces.

On this article, we’ll be taking an in-depth take a look at the perfect social media automation instruments available on the market. We’ll present details about the options, pricing, and all the pieces in between.

Prepared? Let’s bounce into it.

What are the perfect social media automation instruments? Our high 3 picks.

All through the submit, we’ll take an in depth take a look at the 13 greatest social media automation instruments accessible, however if you happen to don’t have time to learn the entire thing, right here’s a short overview of the highest 3 instruments we suggest for automating social media campaigns:

  1. SocialBee – The perfect social media scheduling platform that can be utilized to automate your campaigns.
  2. Agorapulse – The perfect all-in-one social media device with automation options. It additionally contains scheduling, social inbox, social listening, reporting, and extra.
  3. Missinglettr – An environment friendly platform for creating social media posts for selling new weblog posts robotically.

If these instruments aren’t what you’re searching for, there are tons extra to select from. Try the complete checklist beneath.

1. SocialBee

SocialBee is a social media scheduling device that can be utilized to plan and schedule content material for a spread of various platforms.

SocialBee Homepage Image

The device makes it straightforward to handle social media campaigns at scale because of its intuitive category-based scheduling system.

Once you schedule a submit, you possibly can assign every submit a selected class that will help you keep on monitor along with your content material. At any time, you should use the scheduler device to pause posts from sure classes, make bulk edits, re-queue posts, and extra.

You should utilize SocialBee to handle your campaigns on Instagram, Fb, Twitter, LinkedIn, Pinterest, and GoogleMyBusiness. You too can use the device to plan your hashtags, create hashtag collections, and preview the posts earlier than they go dwell.

SocialBee is beneficial in relation to marketing campaign monitoring as properly. You should utilize the customized URL and monitoring options to create brief URLs which are optimized for social media, and generate monitoring codes so you possibly can robotically measure interactions along with your social media hyperlinks.

SocialBee is a good alternative for bigger corporations and companies because it has some helpful collaboration options. You may arrange totally different workspaces if you happen to handle a couple of model, assign customers roles, and arrange automated content material remark and approval workflows.

General, SocialBee is an intensive social media administration device that may assist you to successfully schedule posts and automate points of your campaigns.

Pricing: Plans begin from $19/month.

Learn our SocialBee assessment.

2. Agorapulse

Agorapulse is an all-in-one social media administration device that’s excellent for managing all the pieces from submit scheduling to monitoring and reporting.

AgoraPulse New Homepage

It comes with an intensive vary of instruments together with:

  • A social media inbox – handle your entire direct messages and feedback from totally different platforms in a single easy-to-use inbox
  • A social media publishing device – Schedule and plan content material. Publish all of your social content material from the identical organized dashboard.
  • A social media monitoring device – Measure model sentiment and keep on monitor of what individuals are saying about your model on social media
  • A social media reporting device – Simply generate in-depth experiences. Analyze your metrics and optimize your campaigns.

Along with all the above, Agorapulse additionally provides some helpful automation options that may make managing your social media campaigns faster and extra environment friendly.

With regards to content material administration and scheduling, Agorapulse provides options reminiscent of a saved reply function and keyboard shortcuts.

The social inbox additionally has an automatic moderation assistant that assigns messages to the proper group members, and auto archives spam messages and tweets.

You too can use Agorapulse to automate repeating posts for occasions, re-queue content material, and bulk add CSV content material for posts.

Agorapulse is the right device for manufacturers operating large-scale social media operations.

Pricing: Agorapulse has a free plan accessible. Paid plans begin from €79/month.

Learn our Agorapulse assessment.

3. Missinglettr

Missinglettr is a social media platform with superior drip marketing campaign options. The device is designed to robotically detect whenever you’ve posted content material to your chosen medium, be {that a} weblog or perhaps a YouTube video.

Missinglettr New Homepage

The device will then collect the data in an intuitive dashboard which can be utilized to arrange automated drip campaigns on social media.

This device is the right alternative for bloggers and web site house owners which are eager to push their posts on social media however don’t have the time to dedicate to a full-scale advertising and marketing marketing campaign.

Along with the drip options, MissingLetter additionally has a Curate function, that may assist to automate points of the submit creation course of, by pulling blogs, movies, and different media from across the net that your viewers shall be focused on.

You may then use this to create recent and interesting posts in your social media accounts. You too can use this device to attach with influencers in your area of interest and get your personal content material shared across the net.

Not solely does Missinglettr provide some nice automation options, nevertheless it additionally comes full with a strong content material calendar. It’s an all-in-one calendar that may assist you to schedule and publish posts and handle your automations, all from one dashboard.

You too can use the calendar to handle your automated drip campaigns and maintain monitor of how your posts are cut up between the totally different social channels.

Pricing: Missinglettr has a free plan accessible. Paid plans begin from $19/month.

Learn our Missinglettr assessment.

4. PromoRepublic

PromoRepublic is a social media automation device designed to assist companies handle a whole lot, to hundreds of social pages all at one time. They provide 3 totally different options for different-sized companies from small companies to mid-sized companies and enterprises.

PromoRepublic Homepage

PromoRepublic has a spread of automation options that may assist cut back the load for social media advertising and marketing groups, reminiscent of:

  • Auto reposting of high-performing content material – In the event you had a submit that carried out significantly properly, you should use PromoRepublic to robotically repost the content material at a later date to extend engagement.
  • Content material approval workflows – In the event you’re working with a spread of manufacturers and totally different companies, you possibly can arrange automated workflows to make sure that everyone seems to be pleased with the content material earlier than it’s revealed.
  • Sensible automated posting – Schedule posts from a curated database to be revealed on the excellent time in your viewers.

Probably the greatest options of PromoRepublic is the number of ready-to-use content material accessible for small companies.

If you wish to populate your social profiles, however you don’t have time to dedicate to creating social media content material, you possibly can select from a number of PromoRepublic’s large number of industry-relevant content material to maintain your followers engaged and enhance your repute.

General, it’s an important alternative for small companies or bigger enterprises that need to streamline their processes.

Pricing: Plans begin from $9/month.

5. Sendible

Sendible is a social media device that gives an intensive unified dashboard for managing and automating your entire social media accounts. It’s an all-in-one device that may assist you to handle all the pieces from posting and scheduling to model monitoring, monitoring, and analytics.

Sendible New Homepage

With regards to automation, Sendible has a spread of nice options that may assist your group to work extra effectively and productively in relation to social media.

Sendible lets you arrange automated approval processes for social media posts, so nothing ever will get posted earlier than it’s been checked by the proper folks. Sendible additionally features a bulk scheduling function, making it straightforward to plan batches of content material and cut back the workload for social media managers.

Along with automation, Sendible additionally provides a spread of instruments that may assist you to optimize your social media campaigns.

Sendible contains intensive monitoring options that may let you monitor each side of your campaigns, in addition to a strong social media listening device that may be sure that no remark about your companies is ever missed, and you may keep updated with what individuals are saying about your manufacturers throughout all platforms. You too can create in-depth experiences in your group and shoppers in just some clicks.

Pricing: Plans begin from $29/month.

Learn our Sendible assessment.

6. Pallyy

Pallyy is a social media platform that’s excellent for managing visible content material campaigns. Though Pallyy can be utilized to schedule for a spread of social media platforms, it’s greatest suited to Instagram entrepreneurs and has some intensive automation options that may assist streamline your Instagram workflows.

Pallyy New Homepage

You should utilize the shopper options to robotically ship content material to your shoppers earlier than its posted for them to supply suggestions. You too can use the Pallyy content material planning instruments to seek for user-generated content material to repost so as to save time on content material manufacturing.

Not like most of the choices on this checklist, Pallyy is on the market on cellular gadgets, which means you possibly can keep on high of your Instagram advertising and marketing and social media scheduling on the go, making it excellent for busy folks.

Additionally, if you happen to’re working with a spread of shoppers, and you’ve got lots of content material to add, Pallyy provides a bulk importing function that may make scheduling giant campaigns a lot simpler, and quicker.

General, Pallyy is a good device to make use of for Instagram advertising and marketing, and its visible editor and shopper options make it an important alternative for freelance social media managers, and small companies.

Pricing: Pallyy has a free plan accessible. Paid plans begin from $15/month.

7. Audiense Join

Audiense Join is the perfect devoted Twitter advertising and marketing platform available on the market. Their Join device is designed to make advertising and marketing utilizing Twitter simpler and extra environment friendly.

Audiense Connect Homepage

With Audiense Join you possibly can keep organized with the assistance of automated direct messaging chatbots and superior monitoring and listening options. In just some clicks, you possibly can design and deploy your personal Twitter messaging chatbot that may deal with repetitive duties reminiscent of responding to widespread queries and managing opt-ins, and extra.

You too can use Audiense Join to research and optimize your Twitter campaigns. With the assistance of automation options like filtering, following and unfollowing, feed group lists, and extra, it’s simpler than ever to handle large-scale Twitter advertising and marketing campaigns.

You too can use the reporting, analytics, and competitor comparability options to ensure that your campaigns are the perfect they’ll probably be.

With regards to social media advertising and marketing, most platforms concentrate on offering options that focus on all the main social media retailers. Nonetheless, Audiense Join focuses solely on Twitter, which means you should use this device to create extra superior and efficient campaigns.

Pricing: Audiense Join provides a restricted free plan. Paid plans that embrace all of the Twitter advertising and marketing options begin from $79/month.

8. NapoleonCat

NapoleonCat is a social media device that gives an intensive vary of automation options.

NapoleonCat Homepage

In the event you’re eager to arrange extremely automated cross-platform campaigns, that is the device for you. A number of the primary automation options that NapoleonCat embrace:

  • Social customer support – Filter and robotically reply to generic messages and feedback on paid and natural content material on Fb and Instagram. You too can arrange automated redirection in order that messages attain the proper group members for the job.
  • Social gross sales – Automated advert moderation options in addition to organising auto-responses for pre and post-purchase questions
  • Teamwork – Arrange automated workflows and notification methods to assist your complete group keep within the loop of what’s taking place in your social media channels
  • Analytics and reporting – Arrange automated report era and supply for particular recipients

Along with all this, NapoleonCat is full with a strong scheduling device that lets you schedule and auto-post social media content material out of your Mac or PC. So, if you happen to want a dependable scheduler that lets you handle your entire social media content material in a single place, that is simply the ticket.

General, that is the right answer for busy groups that usually run paid or natural advert campaigns on social networks like Fb and Instagram.

Pricing: Plans begin from $21/month.

9. Sprout Social

Sprout Social is an intensive social media advertising and marketing platform that comes packed stuffed with automation options.

Sprout Social Homepage

The platform contains all the pieces you’d anticipate from a social media advertising and marketing answer, reminiscent of scheduling and publishing options, analytics, and extra. Nonetheless, in relation to automation it actually stands out from the group. A number of the most helpful automation options it contains are:

  • Bot builder – Design and deploy chatbots to automate buyer interactions on platforms like Twitter and Fb
  • Automated scheduling – Schedule your submit to be robotically revealed at instances when engagement charges are highest
  • Message prioritization – Routinely categorize and set up each message that hits your inbox to remain on high of your social media communications.

Along with the automation options above, Sprout Social additionally provides a strong social media listening device that may assist you maintain your finger on the heart beat in relation to model sentiment. All in all, it’s an important answer for optimizing and automating your social media advertising and marketing efforts.

Pricing: Plans begin from $89/month/person for five social profiles.

Learn our Sprout Social assessment.

10. StoryChief

StoryChief is a full-featured multi-channel advertising and marketing platform with some highly effective social media administration and automation options.

Storychief New Homepage

The device may help you to handle all the pieces from social media campaigns to web optimization copywriting and extra. By way of automation, StoryChief provides a spread of helpful options reminiscent of automated publishing to all of your social channels and CRMs and content material approval workflows.

StoryChief additionally provides you entry to a helpful content material calendar that you should use to plan social media content material, weblog posts, and extra, all from one unified dashboard.

General, StoryChief is a good answer for companies which are planning to incorporate a spread of channels together with social media of their content material advertising and marketing technique.

Pricing: Plans begin from $100/month.

11. ContentCal

ContentCal is a social media and content material planning device with highly effective in-built automation options.

ContentCal Homepage

You should utilize it to plan your campaigns, schedule posts, construct content material calendars, collaborate along with your group, and far more.

Keep away from bottlenecks, decrease communication, and save time by organising approval workflows in your group. All it’s important to do is assign person roles to your group members in order that at any time when a ‘Creator’ is completed engaged on content material, the ‘Approver’ robotically receives a notification telling them it’s awaiting their approval.

In the event you’d desire to have a number of levels of approval, you possibly can add extra steps to the workflow inside ContentCal. That is actually useful for bigger companies that handle the social accounts of a number of manufacturers and have extra advanced operations.

ContentCal additionally gives highly effective auto-publishing instruments. You should utilize the scheduling function to robotically publish to totally different social platforms at your chosen instances and dates, and create reporting schedules to export experiences robotically every month.

Pricing: ContentCal plans begin from $30 per thirty days. You too can join a 14-day trial (no bank card required).


IFTTT stands for If This, Then That. It’s a revolutionary automation device that makes it straightforward for anybody to create automated routines wherever and in every single place.

IFTTT Homepage

It really works by permitting you to allow or create automations known as ‘applets’ utilizing conditional logic, triggers, and actions. It sounds sophisticated, nevertheless it isn’t – IFTTT makes it tremendous easy. If X occurs, IFTTT will robotically do Y. All it’s important to do is specify what X and Y are.

It’s an extremely versatile device and the probabilities are nearly limitless. There are lots of methods you possibly can leverage these automations in your social technique, for instance:

  • Tweet your Instagrams as native photographs on Twitter
  • Routinely share a hyperlink to your social channels alongside a selected message whenever you add a brand new video to YouTube
  • Sync all of your new Instagram posts – or these with a selected hashtag – to your Pinterest board
  • Routinely Tweet out breaking information when there’s a brand new submit in a sure RSS feed
  • Routinely Tweet out whenever you begin streaming on Twitch to inform your followers that you just’re dwell.
  • Get automated notifications when a selected Reddit person makes a submit

I might go on, however I gained’t. There are additionally different use instances other than social automations. For instance, you too can use IFTTT to take your good residence to the subsequent degree.

You may arrange applets to robotically regulate the thermostat based mostly on the newest climate report, or to robotically flip in your safety methods whenever you go away. Cool, huh?

Pricing: IFTTT has a forever-free plan, restricted to three customized Applets. IFTTT Professional prices simply $3.33 and comes with limitless Applet creation. Developer, Group, and Enterprise plans are additionally accessible.

13. Brand24

Brand24 is a social media monitoring device that may assist you to measure and keep your model’s on-line repute.

Brand24 Homepage

Brand24 gives you with instruments that allow you to ‘hear in’ on conversations individuals are having about your model throughout the social media panorama.

When anybody posts a social remark that features your model identify, Brand24 will robotically discover and analyze it. The automated sentiment evaluation instruments use AI-powered algorithms to research the context across the model point out and decide whether or not what the creator is saying about you is optimistic, destructive, or impartial, after which categorize it accordingly.

For instance, in case your model point out seems alongside ‘destructive’ phrases like ‘hate’ or ‘dangerous’, it could categorize the sentiment as destructive. If it seems alongside phrases like ‘love’ or ‘nice’, it’s almost definitely a optimistic remark.

Think about how lengthy it will take to do all that your self, manually? You’d should seek for model mentions on all of the totally different social platforms your self, analyze what every person was saying, and decide whether or not it was optimistic, destructive, or impartial – it’d take endlessly.

Happily, the automated algorithm does all this for you at scale immediately, permitting you to get an outline of the overall sentiment in direction of your model at a look.

Brand24 may also offer you notifications everytime you obtain a destructive point out. That is useful because it lets you rapidly reply to destructive feedback and complaints earlier than they acquire traction, thus mitigating harm to your on-line repute.

Pricing: Plans begin at $49 per thirty days and a 14-day free trial is on the market (no bank card required).

Learn our Brand24 assessment.

Why must you automate your social media campaigns?

Managing a social media presence is extraordinarily time consuming. You may’t all the time be lively in your social media channels concurrently your viewers.

However with social media advertising and marketing automation, you possibly can guarantee that you’re all the time seen to your viewers. You may develop your viewers and execute in your social media technique whereas engaged on different duties.

What’s a social media automation device?

With the intention to use social media automation, you have to software program or a device that will help you. As an alternative of manually signing into your social accounts and publishing content material at a selected time, you’d schedule the content material forward of time and it will be revealed robotically.

Nonetheless, you possibly can automate greater than the publishing of social media content material. For instance, automation can be utilized for model monitoring, content material curation, remark moderation, reporting, analytics, and extra.

How do I automate social media without spending a dime?

There are a variety of social media automation instruments that supply free accounts. For instance, Pallyy, Agorapulse, Audiense, and Missinglettr can all be used to automate social media without spending a dime.

Nonetheless, free social media instruments will naturally have limitations. To keep away from these limitations, you have to to improve to a premium account.

How do I arrange automated social media posts?

To automate the publishing of your social media content material, you have to entry to a social media scheduler reminiscent of SocialBee. You merely create a schedule, then add the content material you want to be shared.

This content material will then be shared robotically at intervals of your selecting. Alternatively, you possibly can select so as to add an RSS feed to robotically promote content material to your social media accounts.

Selecting the perfect social automation device for your corporation

When selecting a social media automation device, it’s necessary to consider precisely what your corporation will use it for.

It is best to take into account which social media platforms you’re focusing on along with your campaigns and your price range when selecting an possibility. In the event you’re unsure which one to decide on, you possibly can’t go unsuitable with one in all our high 3 picks:

  • SocialBee – The perfect social media automation device total.
  • Agorapulse – The proper all-in-one answer for companies operating large-scale social media campaigns.
  • Missinglettr – A useful gizmo that may assist you generate social media campaigns robotically based mostly on weblog posts.

Eager to be taught extra about social media instruments that may assist enhance your technique? Try a few of our different articles together with The 12 Greatest Social Media Monitoring Instruments: Social Listening Made Straightforward and What Is The Greatest Social Media Inbox Device? (5 Instruments To Save You Time).

Disclosure: This submit accommodates affiliate hyperlinks. This implies we might make a small fee if you happen to make a purchase order.

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